Call for Papers:Vol.12 Issue.3

Submission
Last date		 28-Jun-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content
PaperId: :  28401
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 3 2026
DUI:    16.0415/IJARIIE-28401
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Divyangana Yatin PatelCMS JAIN Deemed to be University, Banglore
Subi JainCMS JAIN Deemed to be University, Banglore
Aditi RajCMS JAIN Deemed to be University, Banglore
Sania BaigCMS JAIN Deemed to be University, Banglore

Abstract

Journalism and Mass Communication
Deepfake Technology, AI Filters, Social Media Trust, Public Perception, Digital Literacy, Online Content Credibility, Media Manipulation, Misinformation
Deepfake technology and AI-powered filters have quietly but steadily changed what it means to trust what we see online. This study investigates how Indian social media users comprehend deepfake content and their resulting reactions while studying how this experience affects their trust in online media. The researchers conducted a survey with 420 active social media users throughout India who completed structured questionnaires that included different age groups and education levels and platform preferences. The study revealed that approximately 70% of participants had encountered deepfake or AI-generated content through major platforms, according to its mixed-method research design which included descriptive statistics and chi-square tests and thematic analysis. Trust scores decreased significantly because users who had continuous contact with this material showed reduced trust from 70 out of 100 to 39 out of 100. The decline in trust resulted from three critical factors, which were age, digital literacy and platform type. The trust of younger users who belonged to the 18 to 24 age group experienced the most extreme decline, which resulted in their trust dropping from 74 to 33 points, while older users maintained better trust levels. Social media platforms and policymakers and educators and media professionals need to understand these findings because they show how deepfake technology threatens both online credibility and public discourse.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Divyangana Yatin Patel, Subi Jain, Aditi Raj, and Sania Baig. "Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 3 2026 Page 132-149
MLA Divyangana Yatin Patel, Subi Jain, Aditi Raj, and Sania Baig. "Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content." International Journal Of Advance Research And Innovative Ideas In Education 12.3(2026) : 132-149.
APA Divyangana Yatin Patel, Subi Jain, Aditi Raj, & Sania Baig. (2026). Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content. International Journal Of Advance Research And Innovative Ideas In Education, 12(3), 132-149.
Chicago Divyangana Yatin Patel, Subi Jain, Aditi Raj, and Sania Baig. "Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 3 (2026) : 132-149.
Oxford Divyangana Yatin Patel, Subi Jain, Aditi Raj, and Sania Baig. 'Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 3, 2026, p. 132-149. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Public_perception_of_deepfake_filters_on_Social_Media_Media_and_Their_impact_on_trust_in_Online_Content_ijariie28401.pdf (Accessed : ).
Harvard Divyangana Yatin Patel, Subi Jain, Aditi Raj, and Sania Baig. (2026) 'Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content', International Journal Of Advance Research And Innovative Ideas In Education, 12(3), pp. 132-149IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Public_perception_of_deepfake_filters_on_Social_Media_Media_and_Their_impact_on_trust_in_Online_Content_ijariie28401.pdf (Accessed : )
IEEE Divyangana Yatin Patel, Subi Jain, Aditi Raj, and Sania Baig, "Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 3, pp. 132-149, May-Jun 2026. [Online]. Available: http://ijariie.com/AdminUploadPdf/Public_perception_of_deepfake_filters_on_Social_Media_Media_and_Their_impact_on_trust_in_Online_Content_ijariie28401.pdf [Accessed : ].
Turabian Divyangana Yatin Patel, Subi Jain, Aditi Raj, and Sania Baig. "Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 3 ().
Vancouver Divyangana Yatin Patel, Subi Jain, Aditi Raj, and Sania Baig. Public perception of deepfake filters on Social Media Media and Their impact on trust in Online Content. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(3) : 132-149. Available from: http://ijariie.com/AdminUploadPdf/Public_perception_of_deepfake_filters_on_Social_Media_Media_and_Their_impact_on_trust_in_Online_Content_ijariie28401.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Public perception of deepfake filters on Social Media Media and Their impact on trust in Online ContentJournalism and Mass CommunicationDivyangana Yatin Patel Download
From Connectivity to Dependency: An Analytical Study of Social Media’s Psychological, Social, and Academic ImplicationsMass CommunicationAnik Das Download
Study of the dysfunction of radio stations in the face of the challenges of citizenship educationCommunication EngineeringSoavinarivo Tiburce Download
IMPACT OF SOCIAL MEDIA ON THE VISIBILITY OF MICROFINANCE INSTITUTIONS IN KENYAJOURNALISM AND MASS COMMUNICATIONGeorge Gichuki Rurigi Download
Visualizing Partition: A Feminist Approach to Film and Media Representation in JournalismARTSMoumita Sarkar Download
Impact of E -Payment Techniques (online transactions) in Indian Economy(JournalismDr. Tanuj Khatri Download
EFFECTS OF ICT ON NIGERIAN FILM AND BROADCAST MEDIAFilm and Broadcast TechnologyAdeseke, Adefolaju Eben Download
TRIGGERS OF INTERNET ADDICTION AND CONTROL MECHANISMS AMONG UNDERGRADUATE STUDENTS OF UNIVERSITY OF EDUCATION, WINNEBAJournalism and Media StudiesSamuel Danso Download
Bollywood Shows Lesbian Women as Stereotypes & Male Fantasies: A Case Study of Lesbian Characters in Hindi CinemaMass CommunicationRitesh Chaudhary Download
An analytical study Social Media: Strong Medium of ExpressionMass CommunicationShobha Chaudhary Download
Coverage of Science content in Selected Hindi and English NewspapersMass Communication, JournalismRashmi Negi Download
INFODEMIC WITH MISINFORMATION AND DISINFORMATION IN PANDEMIC COVID-19 SITUATION: A GLOBAL CASE STUDYJournalism and Mass CommunicationRatul Datta Download
“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”Social SciencesArteeshyamal Shyam Khambekar Download
ROLE OF MEDIA IN CREATING AWARENESS ABOUT ENVIRONMENTAL PROTECTION, CIMATE CHANGE AND BIO-DIVERSITYMedia, JournalismMr. Siddhartha Satwa Godam Download
Meme culture : A new visual tool for digital era in IndiaJournalismDr Sandesh Mahajan Download
12