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Title: :  Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario
PaperId: :  3722
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 1 2017
DUI:    16.0415/IJARIIE-3722
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
RAHUL MHABDEPODAR WORLD COLLGE
RAJESHRI SONITHAKUR COLLEGE OF SCIENCE AND COMMERCE

Abstract

Business Research
Maggi, instant noodles, consumer behavior
This research paper focuses on perception of consumers post ban towards Maggi instant noodles. Researcher has taken 50 sample size of age group of 15 and above. Research is conducted in city of Mumbai using convenience sampling method. The study deals with consumer behavior towards Maggi in post ban scenario is interlinked with wellness and health industry as ban was due to hazardous content in the Maggi Maggi is an international Brand of instant noodle owned by Nestle since 1947. Maggi instant noodle penetrate in India in 1983.they instantly capture market with an entirely new food category called as instant noodle. The target consumer was children and mothers. with its 25 years, it has reached 90% of instant noodle market. Maggi is the great revenue contributor for Nestle. Suddenly there is a drop in sale due to negative publicity due all wrong reason like presence of hazardous content which has shaken the trust of Consumer. Researcher has Highlighted the comparative analysis of maggi consumption in pre and post ban scenario

Citations

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IJARIIE RAHUL MHABDE, and RAJESHRI SONI. "Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 1 2017 Page 667-675
MLA RAHUL MHABDE, and RAJESHRI SONI. "Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario." International Journal Of Advance Research And Innovative Ideas In Education 3.1(2017) : 667-675.
APA RAHUL MHABDE, & RAJESHRI SONI. (2017). Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario. International Journal Of Advance Research And Innovative Ideas In Education, 3(1), 667-675.
Chicago RAHUL MHABDE, and RAJESHRI SONI. "Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 1 (2017) : 667-675.
Oxford RAHUL MHABDE, and RAJESHRI SONI. 'Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, 2017, p. 667-675. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Analytical_study_on_Consumer_behavior_towards_“Maggi_Instant_noodle”_in_Mumbai_–A_post_ban_Scenario_ijariie3722.pdf (Accessed : 03 April 2020).
Harvard RAHUL MHABDE, and RAJESHRI SONI. (2017) 'Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario', International Journal Of Advance Research And Innovative Ideas In Education, 3(1), pp. 667-675IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Analytical_study_on_Consumer_behavior_towards_“Maggi_Instant_noodle”_in_Mumbai_–A_post_ban_Scenario_ijariie3722.pdf (Accessed : 03 April 2020)
IEEE RAHUL MHABDE, and RAJESHRI SONI, "Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, pp. 667-675, Jan-Feb 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Analytical_study_on_Consumer_behavior_towards_“Maggi_Instant_noodle”_in_Mumbai_–A_post_ban_Scenario_ijariie3722.pdf [Accessed : 03 April 2020].
Turabian RAHUL MHABDE, and RAJESHRI SONI. "Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 1 (03 April 2020).
Vancouver RAHUL MHABDE, and RAJESHRI SONI. Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 03 April 2020]; 3(1) : 667-675. Available from: http://ijariie.com/AdminUploadPdf/Analytical_study_on_Consumer_behavior_towards_“Maggi_Instant_noodle”_in_Mumbai_–A_post_ban_Scenario_ijariie3722.pdf
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