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Title: :  Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district
PaperId: :  3760
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 1 2017
DUI:    16.0415/IJARIIE-3760
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
DR(CA)SEEMA GOSHERSMT.MMP SHAH WOMENS OF ARTS AND COMMERCE,338,R.A.KIDWAI ROAD ,MATUNGA-400019

Abstract

Marketing
consumer prefererence, factors, price, ayurvedic, herbal
Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India’s consumer market would be primarily driven by a favorable population composition and increasing disposable incomes. To purchase a product the customer will go through a process of buying behavior. This study is carried out to know why customers preferPatanjali products. Patanjali Ayurveda home-grown firm in businesses such as food, consumer packaged goods and healthcare. The company is expected to clock revenues of Rs.20,000 crore by fiscal year 2020(IIFL Institutional Equities report).this study also aims at identifying customers perception towards present and expected products from Patanjali.

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IJARIIE DR(CA)SEEMA GOSHER. "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 1 2017 Page 965-969
MLA DR(CA)SEEMA GOSHER. "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district." International Journal Of Advance Research And Innovative Ideas In Education 3.1(2017) : 965-969.
APA DR(CA)SEEMA GOSHER. (2017). Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district. International Journal Of Advance Research And Innovative Ideas In Education, 3(1), 965-969.
Chicago DR(CA)SEEMA GOSHER. "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 1 (2017) : 965-969.
Oxford DR(CA)SEEMA GOSHER. 'Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, 2017, p. 965-969. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Customer_preferences_towards_Patanjali_products__A_study_on_consumers_with_reference_to_Mumbai_Suburban_district_ijariie3760.pdf (Accessed : 01 December 2019).
Harvard DR(CA)SEEMA GOSHER. (2017) 'Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district', International Journal Of Advance Research And Innovative Ideas In Education, 3(1), pp. 965-969IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Customer_preferences_towards_Patanjali_products__A_study_on_consumers_with_reference_to_Mumbai_Suburban_district_ijariie3760.pdf (Accessed : 01 December 2019)
IEEE DR(CA)SEEMA GOSHER, "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, pp. 965-969, Jan-Feb 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Customer_preferences_towards_Patanjali_products__A_study_on_consumers_with_reference_to_Mumbai_Suburban_district_ijariie3760.pdf [Accessed : 01 December 2019].
Turabian DR(CA)SEEMA GOSHER. "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 1 (01 December 2019).
Vancouver DR(CA)SEEMA GOSHER. Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 01 December 2019]; 3(1) : 965-969. Available from: http://ijariie.com/AdminUploadPdf/Customer_preferences_towards_Patanjali_products__A_study_on_consumers_with_reference_to_Mumbai_Suburban_district_ijariie3760.pdf
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