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Title: :  A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT
PaperId: :  3831
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 1 2017
DUI:    16.0415/IJARIIE-3831
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mrs. J. Jamuna RaniKCS Kasi Nadar College of arts and science
K. Vijaya SuganthiKCS Kasi Nadar College of arts and science
R. Nama DevanKCS Kasi Nadar College of arts and science

Abstract

Marketing
Online shopping, E–commerce, Online shoppers, Web shopping.
The internet plays a major role in our day-to-day life. One of the most popular activities on the web is shopping. Online shopping has grown in popularity over the years, mainly because people find it convenient and comfort. Consumers buy a variety of items from online stores. The aim of this study is to investigate the factors influencing Positive and Negative attitude towards online shopping. The study is both descriptive and analytical in nature and hence both primary and secondary data have been used for the study. The Population selected for the study is 111 online shoppers of Tiruvallur District. The findings of the study reveal that there is a significant difference between the demographic variables namely, age, gender, marital status, occupation , income level and payment method of the online shoppers. Majority of the respondents prefer online shopping for purchasing apparels. The study suggested that Government ought to formulate an official site which contains all trusted E-posteriors' data rundown and surely understood or prescribed destinations, which will build buyers trust towards internet shopping. The study concluded that the shopping on the web spares time, Shopping on the web is helpful , The web is the best place to purchase things that are elusive are altogether identified with the uplifting state of mind of the respondents towards internet shopping and shopping spares time is considered as the critical component for online customers took after by best place to discover hard things and advantageous shopping.

Citations

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IJARIIE Mrs. J. Jamuna Rani, K. Vijaya Suganthi, and R. Nama Devan. "A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 1 2017 Page 1369-1375
MLA Mrs. J. Jamuna Rani, K. Vijaya Suganthi, and R. Nama Devan. "A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 3.1(2017) : 1369-1375.
APA Mrs. J. Jamuna Rani, K. Vijaya Suganthi, & R. Nama Devan. (2017). A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education, 3(1), 1369-1375.
Chicago Mrs. J. Jamuna Rani, K. Vijaya Suganthi, and R. Nama Devan. "A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 1 (2017) : 1369-1375.
Oxford Mrs. J. Jamuna Rani, K. Vijaya Suganthi, and R. Nama Devan. 'A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, 2017, p. 1369-1375. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_OF_ONLINE_SHOPPERS’_BEHAVIOUR_IN_TIRUVALLUR_DISTRICT_ijariie3831.pdf (Accessed : 04 April 2019).
Harvard Mrs. J. Jamuna Rani, K. Vijaya Suganthi, and R. Nama Devan. (2017) 'A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, 3(1), pp. 1369-1375IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_OF_ONLINE_SHOPPERS’_BEHAVIOUR_IN_TIRUVALLUR_DISTRICT_ijariie3831.pdf (Accessed : 04 April 2019)
IEEE Mrs. J. Jamuna Rani, K. Vijaya Suganthi, and R. Nama Devan, "A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, pp. 1369-1375, Jan-Feb 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_OF_ONLINE_SHOPPERS’_BEHAVIOUR_IN_TIRUVALLUR_DISTRICT_ijariie3831.pdf [Accessed : 04 April 2019].
Turabian Mrs. J. Jamuna Rani, K. Vijaya Suganthi, and R. Nama Devan. "A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 1 (04 April 2019).
Vancouver Mrs. J. Jamuna Rani, K. Vijaya Suganthi, and R. Nama Devan. A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 04 April 2019]; 3(1) : 1369-1375. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_OF_ONLINE_SHOPPERS’_BEHAVIOUR_IN_TIRUVALLUR_DISTRICT_ijariie3831.pdf
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