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Title: :  CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY
PaperId: :  3969
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 2 2017
DUI:    16.0415/IJARIIE-3969
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ms. Rekha RawatBHAGWANT UNIVERSITY
Dr. Anil UpadhyaySPC Government College
Manoj KumarBhagwant University

Abstract

mARKETING
Industry, Cellphone, Marketing, Customer, Relationship etc.
The outcome of the study suggests that such a reward or incentive system is sometimes practiced in cellular service industry. The questionnaire used for the cellular industry officials is of special significance to the present study. This research on "Customer relationship marketing an Indian perspective with special reference to services marketing in cell phone industry" aims to find out the status of Relationship marketing in cellular industry. An exploratory research is to find out the state of relationship marketing in cell phone industry. The technology that gives a person the power to communicate anytime, anywhere - has spawned an entire industry in mobile telecommunication. The cell phone industry is being chosen specifically as it is the fastest growing industry in service sector in India.

Citations

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IJARIIE Ms. Rekha Rawat, Dr. Anil Upadhyay, and Manoj Kumar. "CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 2 2017 Page 1551-1556
MLA Ms. Rekha Rawat, Dr. Anil Upadhyay, and Manoj Kumar. "CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY." International Journal Of Advance Research And Innovative Ideas In Education 3.2(2017) : 1551-1556.
APA Ms. Rekha Rawat, Dr. Anil Upadhyay, & Manoj Kumar. (2017). CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY. International Journal Of Advance Research And Innovative Ideas In Education, 3(2), 1551-1556.
Chicago Ms. Rekha Rawat, Dr. Anil Upadhyay, and Manoj Kumar. "CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 2 (2017) : 1551-1556.
Oxford Ms. Rekha Rawat, Dr. Anil Upadhyay, and Manoj Kumar. 'CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 2, 2017, p. 1551-1556. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CUSTOMER_RELATIONSHIP_MARKETING_AN_INDIAN_PERSPECTIVE_WITH_SPECIAL_REFERENCE_TO_SERVICE_MARKETING_IN_CELL__MOBILE__PHONE_INDUSTRY_ijariie3969.pdf (Accessed : 20 July 2020).
Harvard Ms. Rekha Rawat, Dr. Anil Upadhyay, and Manoj Kumar. (2017) 'CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY', International Journal Of Advance Research And Innovative Ideas In Education, 3(2), pp. 1551-1556IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CUSTOMER_RELATIONSHIP_MARKETING_AN_INDIAN_PERSPECTIVE_WITH_SPECIAL_REFERENCE_TO_SERVICE_MARKETING_IN_CELL__MOBILE__PHONE_INDUSTRY_ijariie3969.pdf (Accessed : 20 July 2020)
IEEE Ms. Rekha Rawat, Dr. Anil Upadhyay, and Manoj Kumar, "CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 2, pp. 1551-1556, Mar-App 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/CUSTOMER_RELATIONSHIP_MARKETING_AN_INDIAN_PERSPECTIVE_WITH_SPECIAL_REFERENCE_TO_SERVICE_MARKETING_IN_CELL__MOBILE__PHONE_INDUSTRY_ijariie3969.pdf [Accessed : 20 July 2020].
Turabian Ms. Rekha Rawat, Dr. Anil Upadhyay, and Manoj Kumar. "CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 2 (20 July 2020).
Vancouver Ms. Rekha Rawat, Dr. Anil Upadhyay, and Manoj Kumar. CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 20 July 2020]; 3(2) : 1551-1556. Available from: http://ijariie.com/AdminUploadPdf/CUSTOMER_RELATIONSHIP_MARKETING_AN_INDIAN_PERSPECTIVE_WITH_SPECIAL_REFERENCE_TO_SERVICE_MARKETING_IN_CELL__MOBILE__PHONE_INDUSTRY_ijariie3969.pdf
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