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Call for Papers:Vol.11 Issue.3

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Title: :  Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India)
PaperId: :  3978
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 2 2017
DUI:    16.0415/IJARIIE-3978
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Archana Chanuvai NarahariInstitute of Language Studies and Applied Social Sciences
Dhiman KuvadInstitute of Language Studies and Applied Social Sciences

Abstract

Advertising & Consumer Behaviour
Customer, retail sector, shopping malls, purchasing behaviour, advertising
The retail sector in Indian has seen a drastic transformation and rapid growth since the last decade. Till date it is being dominated by small and unorganized entrepreneurs like Khirana shops, standalone stores, boutiques, traditional family business stores etc. However, with the growing global economic powers, new economic policies, FDI relaxations and unique marketing strategies the new kind of retailers like shopping malls tend to hook the consumers even in Tier II and Tier III towns. Organized retail sector is growing at rapid speed, more jobs are being created, town plans are getting modernized, and thus the consumer behavior too. While the transition is happening at global level in various forms, the shopping behavior of consumer is also likely to change with the growing choices and trends. Shopping in malls has become a major leisure activity. In this scenario, the current study aims at analyzing the purchasing behavior of ‘shopping mall customers’ in Bhavnagar, Gujarat.

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IJARIIE Dr. Archana Chanuvai Narahari, and Dhiman Kuvad. "Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India)" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 2 2017 Page 211-224
MLA Dr. Archana Chanuvai Narahari, and Dhiman Kuvad. "Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India)." International Journal Of Advance Research And Innovative Ideas In Education 3.2(2017) : 211-224.
APA Dr. Archana Chanuvai Narahari, & Dhiman Kuvad. (2017). Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India). International Journal Of Advance Research And Innovative Ideas In Education, 3(2), 211-224.
Chicago Dr. Archana Chanuvai Narahari, and Dhiman Kuvad. "Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India)." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 2 (2017) : 211-224.
Oxford Dr. Archana Chanuvai Narahari, and Dhiman Kuvad. 'Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India)', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 2, 2017, p. 211-224. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Customer_Behaviour_towards_Shopping_Malls_–_A_Study_in_Bhavnagar__Gujarat_State__India__ijariie3978.pdf (Accessed : 15 May 2024).
Harvard Dr. Archana Chanuvai Narahari, and Dhiman Kuvad. (2017) 'Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India)', International Journal Of Advance Research And Innovative Ideas In Education, 3(2), pp. 211-224IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Customer_Behaviour_towards_Shopping_Malls_–_A_Study_in_Bhavnagar__Gujarat_State__India__ijariie3978.pdf (Accessed : 15 May 2024)
IEEE Dr. Archana Chanuvai Narahari, and Dhiman Kuvad, "Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India)," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 2, pp. 211-224, Mar-App 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Customer_Behaviour_towards_Shopping_Malls_–_A_Study_in_Bhavnagar__Gujarat_State__India__ijariie3978.pdf [Accessed : 15 May 2024].
Turabian Dr. Archana Chanuvai Narahari, and Dhiman Kuvad. "Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India)." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 2 (15 May 2024).
Vancouver Dr. Archana Chanuvai Narahari, and Dhiman Kuvad. Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India). International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 15 May 2024]; 3(2) : 211-224. Available from: http://ijariie.com/AdminUploadPdf/Customer_Behaviour_towards_Shopping_Malls_–_A_Study_in_Bhavnagar__Gujarat_State__India__ijariie3978.pdf
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