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Title: :  Interactive Marketing in Banking Industry
PaperId: :  6202
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 4 2017
DUI:    16.0415/IJARIIE-6202
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shweta Mishra ISIM Jaipur
Dr. Kavaldeep DixitISIM Jaipur

Abstract

Marketing
Internet Banking, Mobile Banking, consumer satisfaction, Interactive Marketing .
This is a conceptual research paper which is compiled by reviewing many researches done on interactive marketing and studies conducted on banking industry. This study aims to investigate the relationship between the interactive marketing factors and customer satisfaction. Apart from these, the customer’s opinion about internet banking and mobile banking services provided by banks is also investigated. Lastly, the employee’s opinion regarding the interactive marketing strategies adopted by banks are also reviewed. Banking industry is becoming more competitive and mobile and internet banking is helping banks to reduce their cost as well as increase their consumer satisfaction level. So, in order to create better customer satisfaction they need to adopt interactive marketing strategies. Conclusions drawn from the study is Interactive marketing strategies are having positive impact on consumer satisfaction.

Citations

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IJARIIE Shweta Mishra , and Dr. Kavaldeep Dixit. "Interactive Marketing in Banking Industry" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 4 2017 Page 1687-1692
MLA Shweta Mishra , and Dr. Kavaldeep Dixit. "Interactive Marketing in Banking Industry." International Journal Of Advance Research And Innovative Ideas In Education 3.4(2017) : 1687-1692.
APA Shweta Mishra , & Dr. Kavaldeep Dixit. (2017). Interactive Marketing in Banking Industry. International Journal Of Advance Research And Innovative Ideas In Education, 3(4), 1687-1692.
Chicago Shweta Mishra , and Dr. Kavaldeep Dixit. "Interactive Marketing in Banking Industry." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 4 (2017) : 1687-1692.
Oxford Shweta Mishra , and Dr. Kavaldeep Dixit. 'Interactive Marketing in Banking Industry', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, 2017, p. 1687-1692. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Interactive_Marketing_in_Banking_Industry_ijariie6202.pdf (Accessed : 16 December 2024).
Harvard Shweta Mishra , and Dr. Kavaldeep Dixit. (2017) 'Interactive Marketing in Banking Industry', International Journal Of Advance Research And Innovative Ideas In Education, 3(4), pp. 1687-1692IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Interactive_Marketing_in_Banking_Industry_ijariie6202.pdf (Accessed : 16 December 2024)
IEEE Shweta Mishra , and Dr. Kavaldeep Dixit, "Interactive Marketing in Banking Industry," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, pp. 1687-1692, Jul-Aug 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Interactive_Marketing_in_Banking_Industry_ijariie6202.pdf [Accessed : 16 December 2024].
Turabian Shweta Mishra , and Dr. Kavaldeep Dixit. "Interactive Marketing in Banking Industry." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 4 (16 December 2024).
Vancouver Shweta Mishra , and Dr. Kavaldeep Dixit. Interactive Marketing in Banking Industry. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 16 December 2024]; 3(4) : 1687-1692. Available from: http://ijariie.com/AdminUploadPdf/Interactive_Marketing_in_Banking_Industry_ijariie6202.pdf
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