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Title: :  A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR
PaperId: :  6375
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 4 2017
DUI:    16.0415/IJARIIE-6375
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
D.MANIMEGALAIPrince
S.SATHYA NAVEENAPrince
L.SAEESWARIPrince

Abstract

Management Studies
Deviant consumer behavior, Addictive behavior, Compulsive behavior, Impulsive behavior, ethical issues.
In marketing consumer behavior play vital role. Many articles and journals published on marketing field. But most of the articles and journals taught about the positive side of the marketing and also explained the benefits of the marketing.Manufacturer, consumer and customer getting more benefits through the marketing. But at that same time marketing have negative side also. It is called as dark side of marketing. This study concentrates on dark side of marketing and consumer behavior. This study covers deviant consumer behavior, ethical issues in marketing, social responsibility in marketing. The aim of this study is to analyze the dark side of consumer behavior and to know what are the way its affect the life style and buying behavior of the consumer. This study is helpful to reduce the deviant consumer behavior in the society and also increase the social responsibility to consumer.

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IJARIIE D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 4 2017 Page 2689-2698
MLA D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR." International Journal Of Advance Research And Innovative Ideas In Education 3.4(2017) : 2689-2698.
APA D.MANIMEGALAI, S.SATHYA NAVEENA, & L.SAEESWARI. (2017). A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR. International Journal Of Advance Research And Innovative Ideas In Education, 3(4), 2689-2698.
Chicago D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 4 (2017) : 2689-2698.
Oxford D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. 'A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, 2017, p. 2689-2698. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DARK_SIDE_OF_CONSUMER_BEHAVIOR_ijariie6375.pdf (Accessed : 08 October 2017).
Harvard D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. (2017) 'A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR', International Journal Of Advance Research And Innovative Ideas In Education, 3(4), pp. 2689-2698IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DARK_SIDE_OF_CONSUMER_BEHAVIOR_ijariie6375.pdf (Accessed : 08 October 2017)
IEEE D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI, "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, pp. 2689-2698, Jul-Aug 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DARK_SIDE_OF_CONSUMER_BEHAVIOR_ijariie6375.pdf [Accessed : 08 October 2017].
Turabian D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 4 (08 October 2017).
Vancouver D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 08 October 2017]; 3(4) : 2689-2698. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DARK_SIDE_OF_CONSUMER_BEHAVIOR_ijariie6375.pdf
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