Call for Papers:Vol.12 Issue.1

Submission
Last date		 28-Feb-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR
PaperId: :  6375
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 4 2017
DUI:    16.0415/IJARIIE-6375
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
D.MANIMEGALAIPrince
S.SATHYA NAVEENAPrince
L.SAEESWARIPrince

Abstract

Management Studies
Deviant consumer behavior, Addictive behavior, Compulsive behavior, Impulsive behavior, ethical issues.
In marketing consumer behavior play vital role. Many articles and journals published on marketing field. But most of the articles and journals taught about the positive side of the marketing and also explained the benefits of the marketing.Manufacturer, consumer and customer getting more benefits through the marketing. But at that same time marketing have negative side also. It is called as dark side of marketing. This study concentrates on dark side of marketing and consumer behavior. This study covers deviant consumer behavior, ethical issues in marketing, social responsibility in marketing. The aim of this study is to analyze the dark side of consumer behavior and to know what are the way its affect the life style and buying behavior of the consumer. This study is helpful to reduce the deviant consumer behavior in the society and also increase the social responsibility to consumer.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 4 2017 Page 2689-2698
MLA D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR." International Journal Of Advance Research And Innovative Ideas In Education 3.4(2017) : 2689-2698.
APA D.MANIMEGALAI, S.SATHYA NAVEENA, & L.SAEESWARI. (2017). A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR. International Journal Of Advance Research And Innovative Ideas In Education, 3(4), 2689-2698.
Chicago D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 4 (2017) : 2689-2698.
Oxford D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. 'A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, 2017, p. 2689-2698. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DARK_SIDE_OF_CONSUMER_BEHAVIOR_ijariie6375.pdf (Accessed : 08 October 2017).
Harvard D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. (2017) 'A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR', International Journal Of Advance Research And Innovative Ideas In Education, 3(4), pp. 2689-2698IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DARK_SIDE_OF_CONSUMER_BEHAVIOR_ijariie6375.pdf (Accessed : 08 October 2017)
IEEE D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI, "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, pp. 2689-2698, Jul-Aug 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DARK_SIDE_OF_CONSUMER_BEHAVIOR_ijariie6375.pdf [Accessed : 08 October 2017].
Turabian D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 4 (08 October 2017).
Vancouver D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 08 October 2017]; 3(4) : 2689-2698. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DARK_SIDE_OF_CONSUMER_BEHAVIOR_ijariie6375.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 10/8/2017 1:29:37 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
GOVERNANCE AS A STRUCTURING VARIABLE OF WATER- SANITATION-HYGIENE SECTOR PERFORMANCE: A SYSTEMIC AND MULTI-CRITERIA ANALYSISManagementHelinoro Diamondra RAZAIVAOVOLOLONIAINA Download
A DESCRIPTIVE-EVALUATIVE STUDY ON INDIVIDUAL PERFORMANCE COMMITMENT AND REVIEW FORM (IPCRF) PROFILE OF PROFICIENT TEACHERS AT BISLIG CITY NATIONAL HIGH SCHOOL: BASIS FOR PROFESSIONAL DEVELOPMENTEDUCATIONAL MANAGEMENTClimfel Maries T. Datoon Download
A STUDY ON SMARTWATCH ERA: ENHANCING HEALTHCARE IN HYDERABADManagementSagar Soni Download
A QUANTITATIVE STUDY OF CONSUMER BEHAVIOUR TOWARDS NUTRITIONAL SUPPLEMENTS IN HYDERABADManagementAmod Download
Fund Flow Analysis and Financial Performance Assessment of Shri Ganesh Sahakari Sakhar Karkhana Ltd., Ganeshnagar (2021–2025)FinancePranav Balasaheb Khaire Download
Internet Addiction And Mental Health In Paramilitary ForcesManagementSatyavir Singh Download
Student Perceptions of Parental Involvement and Social Support in Relation to Reading Proficiency Among Key Stage 2 Learners of Rosario District Cluster V: A Descriptive Correlational ApproachAdminitration ManagementElmer Romero Tagalog Download
AN EFFECTIVE AND EFFICIENT APPROACH TO IMPROVING DIGITAL HEALTH IN RURAL AREA (WITH REFERENCE TO MUZAFFARNAGAR REGION OF UTTAR PRADESH STATE)Management Gopal Singh Download
DIGITAL LITERACY AND HEALTH AWARENESS AMONG RURAL AREA POPULATIONS: CHALLENGES AND OPPORTUNITIES IN MUZAFFARNAGARManagementGopal Singh Download
Nurturing the Future: Baby Care Products in the Vision of Viksit Bharat 2047ManagementNishtha Malik Download
THE ROLE OF EMOTIONAL INTELLIGENCE IN ENHANCING JOB SATISFACTION: A COMPARATIVE STUDY OF BANKING AND IT SECTOR EMPLOYEESManagement Vinay Chaudhary Download
THE IMPACT OF EMOTIONAL INTELLIGENCE ON ORGANIZATIONAL COMMITMENT: A COMPARATIVE STUDY OF PUBLIC AND PRIVATE SECTOR EMPLOYEESManagement Vinay Chaudhary Download
Book Review on “Administrative Behavior – Herbert A. Simon”ManagementDr. Mridula Chanda Download
Strategic Modelling of Communication Framework Documents in Civil Society Organizations: Analytical Approach and Application to the Case of AINGA MadagascarManagementHelinoro Diamondra RAZAIVAOVOLOLONIAINA Download
EARLY MARRIAGE: INSIGHTS OF MANOBO STUDENTS ON THEIR EDUCATIONAL EXPERIENCESAdminitration ManagementRobie C. Aragon Download
12