A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES
Abstract & Details
Research Area
MARKETING MANAGEMENT
Keywords
Medical Representatives
Medical prescribing
Selling skills.
Abstract
Pharmaceutical marketing in India is highly relied on the relationship between medical representatives and medical practitioners. This has posed highly competitive and challenging work environment for medical representatives. This study is undertaken to study the overall practices and challenges faced by the medical representatives. The aim is to explore the process adopted by medical representatives and to review the daily routine procedures followed by them while meeting the medical practitioners. Data was collected by research method through survey questionnaire and analysed. From the study it is evident that there is significant association between the efforts taken by the medical representatives and the response they get from the medical practitioners. Thus the practices of Medical Representatives have a great part to bring in the sales.
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | A. AYISHA HAZIM | SAVEETHA SCHOOL OF MANAGEMENT |
| 2 | S.N.SOUNDARA RAJAN | SAVEETHA SCHOOL OF MANAGEMENT |
| 3 | Dr. Ch. Bala Nageswara Rao | Director, saveetha school of management. |
How to Cite
Use the following formats to cite this article in your research.
APA Style
HAZIM, A. AYISHA, RAJAN, S.N.SOUNDARA, & Rao, Dr. Ch. Bala Nageswara (2017). A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES. International Journal of Advance Research and Innovative Ideas In Education, 3(4), 3244-3257.
MLA Style
HAZIM, A. AYISHA, et al. "A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, 2017, pp. 3244-3257.
IEEE Style
A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao, "A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, pp. 3244-3257, 2017.
Vancouver Style
HAZIM A. AYISHA, RAJAN S.N.SOUNDARA, Rao Dr. Ch. Bala Nageswara. A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(4):3244-3257.
Harvard Style
HAZIM, A. AYISHA, RAJAN, S.N.SOUNDARA, & Rao, Dr. Ch. Bala Nageswara (2017) 'A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES', International Journal of Advance Research and Innovative Ideas In Education, 3(4), pp. 3244-3257.
Chicago Style
HAZIM, A. AYISHA, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao. "A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 3244-3257.
Turabian Style
HAZIM, A. AYISHA, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao. "A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 3244-3257.
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