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Title: :  A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES
PaperId: :  6487
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 4 2017
DUI:    16.0415/IJARIIE-6487
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
A. AYISHA HAZIMSAVEETHA SCHOOL OF MANAGEMENT
S.N.SOUNDARA RAJANSAVEETHA SCHOOL OF MANAGEMENT
Dr. Ch. Bala Nageswara Rao Director, saveetha school of management.

Abstract

MARKETING MANAGEMENT
Medical Representatives, Medical prescribing, Selling skills.
Pharmaceutical marketing in India is highly relied on the relationship between medical representatives and medical practitioners. This has posed highly competitive and challenging work environment for medical representatives. This study is undertaken to study the overall practices and challenges faced by the medical representatives. The aim is to explore the process adopted by medical representatives and to review the daily routine procedures followed by them while meeting the medical practitioners. Data was collected by research method through survey questionnaire and analysed. From the study it is evident that there is significant association between the efforts taken by the medical representatives and the response they get from the medical practitioners. Thus the practices of Medical Representatives have a great part to bring in the sales.

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IJARIIE A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao. "A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 4 2017 Page 3244-3257
MLA A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao. "A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES." International Journal Of Advance Research And Innovative Ideas In Education 3.4(2017) : 3244-3257.
APA A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, & Dr. Ch. Bala Nageswara Rao. (2017). A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES. International Journal Of Advance Research And Innovative Ideas In Education, 3(4), 3244-3257.
Chicago A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao. "A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 4 (2017) : 3244-3257.
Oxford A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao. 'A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, 2017, p. 3244-3257. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PRACTICES_OF_MEDICAL_REPRESENTATIVES_TO_INFLUENCE_SALES_ijariie6487.pdf (Accessed : ).
Harvard A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao. (2017) 'A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES', International Journal Of Advance Research And Innovative Ideas In Education, 3(4), pp. 3244-3257IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PRACTICES_OF_MEDICAL_REPRESENTATIVES_TO_INFLUENCE_SALES_ijariie6487.pdf (Accessed : )
IEEE A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao, "A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, pp. 3244-3257, Jul-Aug 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PRACTICES_OF_MEDICAL_REPRESENTATIVES_TO_INFLUENCE_SALES_ijariie6487.pdf [Accessed : ].
Turabian A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao. "A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 4 ().
Vancouver A. AYISHA HAZIM, S.N.SOUNDARA RAJAN, and Dr. Ch. Bala Nageswara Rao. A STUDY ON PRACTICES OF MEDICAL REPRESENTATIVES TO INFLUENCE SALES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : ]; 3(4) : 3244-3257. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PRACTICES_OF_MEDICAL_REPRESENTATIVES_TO_INFLUENCE_SALES_ijariie6487.pdf
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