A STUDY ON INVESTORS BEHAVIOR TOWARDS MUTUAL FUNDS

MANAGEMENT

The mutual funds sector is one of the fastest sectors in Indian Economy. Mutual fund is more reliable to the investors as the risk is low compared to other sources of investment. It is more reachable to the investors as the funds do not get invested in one sector but gets diversified to many sectors. The diversification happens in a professional method. This research paper focused attention on number of factors that highlights investor’s perception about mutual fund. The study of the research is on Investor behaviour towards mutual funds. From the research it is found that the majority of investors are male and are businessmen. The research done was a primary research from 60 respondents with convenience sampling method. It stated that more people were aware of mutual fund because of advertisements and social media. This Research denoted that there was a frequent investment in mutual funds compared to other investment sectors. And this study has been analysed on the basis of demographic factors using chi square and anova as tools.

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