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Call for Papers:Vol.11 Issue.4

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Title: :  A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING
PaperId: :  6518
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 4 2017
DUI:    16.0415/IJARIIE-6518
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
KUMARAN SEKARSaveetha School of Management
M.S.SIRANJEEVISaveetha School of Management
J.GOMATHI SANKARSaveetha School of Management

Abstract

Marketing
online shopping, purchasing pattern, influencing factors, customer satisfaction.
This study is undertaken to analyse the online shopping pattern and the level of satisfaction of various customers. The aim is to explore the factors that influence the potential customers to choose various e-commerce websites and assess their satisfaction levels accordingly. Data was collected by online survey through questionnaire method and analysed. From the study it is evident that the various factors of e commerce services tend to influence the purchasing pattern and almost majority of the respondents are highly satisfied in online purchasing.

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IJARIIE KUMARAN SEKAR, M.S.SIRANJEEVI, and J.GOMATHI SANKAR. "A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 4 2017 Page 3404-3411
MLA KUMARAN SEKAR, M.S.SIRANJEEVI, and J.GOMATHI SANKAR. "A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING." International Journal Of Advance Research And Innovative Ideas In Education 3.4(2017) : 3404-3411.
APA KUMARAN SEKAR, M.S.SIRANJEEVI, & J.GOMATHI SANKAR. (2017). A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING. International Journal Of Advance Research And Innovative Ideas In Education, 3(4), 3404-3411.
Chicago KUMARAN SEKAR, M.S.SIRANJEEVI, and J.GOMATHI SANKAR. "A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 4 (2017) : 3404-3411.
Oxford KUMARAN SEKAR, M.S.SIRANJEEVI, and J.GOMATHI SANKAR. 'A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, 2017, p. 3404-3411. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_PURCHASE_PATTERN___SATISFACTION_IN_ONLINE_SHOPPING_ijariie6518.pdf (Accessed : 06 September 2017).
Harvard KUMARAN SEKAR, M.S.SIRANJEEVI, and J.GOMATHI SANKAR. (2017) 'A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING', International Journal Of Advance Research And Innovative Ideas In Education, 3(4), pp. 3404-3411IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_PURCHASE_PATTERN___SATISFACTION_IN_ONLINE_SHOPPING_ijariie6518.pdf (Accessed : 06 September 2017)
IEEE KUMARAN SEKAR, M.S.SIRANJEEVI, and J.GOMATHI SANKAR, "A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, pp. 3404-3411, Jul-Aug 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_PURCHASE_PATTERN___SATISFACTION_IN_ONLINE_SHOPPING_ijariie6518.pdf [Accessed : 06 September 2017].
Turabian KUMARAN SEKAR, M.S.SIRANJEEVI, and J.GOMATHI SANKAR. "A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 4 (06 September 2017).
Vancouver KUMARAN SEKAR, M.S.SIRANJEEVI, and J.GOMATHI SANKAR. A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 06 September 2017]; 3(4) : 3404-3411. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_PURCHASE_PATTERN___SATISFACTION_IN_ONLINE_SHOPPING_ijariie6518.pdf
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