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Title: :  AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS
PaperId: :  6534
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 5 2017
DUI:    16.0415/IJARIIE-6534
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
G.KarthikStudent, Saveetha School of Management, India
William RobertAssistant Professor, Saveetha school of management, India
Dr. Ch. Bala Nageswara RaoDirector, Saveetha School of Management

Abstract

MANAGEMENT
Customer Satisfaction, Customer Retention.
The study entitles an Empirical study on Customer satisfaction and retention in Printing press. The objective is to study the impact of Customer Satisfaction on Customer Retention and to determine the influence of demographic profile on customer satisfaction and customer retention in Printing Press.Research design used in this study is Descriptive in nature.Primary data is collected from structured Questionnaire with 50 respondents.The respondents were selected by using Convenience sampling technique. The collected data were classified tabulated and analyzed using the toolsRegression, independent samples t-test and anova- one way.From this study it is found that customer satisfaction is influencing the retention of customers and hence these customers are loyal and are frequent towards the printing press. There is a significant difference among the age level with respect to product and purchase satisfaction. The product has a liking towards the customers of age level between 36 to 45. The frequent customers have an annual income of 4 lakhs and above. To target the customers of the low income group the printing press has to spread a positive word of mouth and has to provide a price discount. From this study it has shown that the printing has a regular base for invitation cards compared to the other purposes such as visiting cards and letter heads.

Citations

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IJARIIE G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 5 2017 Page 45-52
MLA G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS." International Journal Of Advance Research And Innovative Ideas In Education 3.5(2017) : 45-52.
APA G.Karthik, William Robert, & Dr. Ch. Bala Nageswara Rao. (2017). AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS. International Journal Of Advance Research And Innovative Ideas In Education, 3(5), 45-52.
Chicago G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 5 (2017) : 45-52.
Oxford G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. 'AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, 2017, p. 45-52. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_STUDY_ON_CUSTOMER_SATISFACTION_AND_RETENTION_IN_PRINTING_PRESS_ijariie6534.pdf (Accessed : 25 June 2018).
Harvard G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. (2017) 'AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS', International Journal Of Advance Research And Innovative Ideas In Education, 3(5), pp. 45-52IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_STUDY_ON_CUSTOMER_SATISFACTION_AND_RETENTION_IN_PRINTING_PRESS_ijariie6534.pdf (Accessed : 25 June 2018)
IEEE G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao, "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, pp. 45-52, Sep-Oct 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_STUDY_ON_CUSTOMER_SATISFACTION_AND_RETENTION_IN_PRINTING_PRESS_ijariie6534.pdf [Accessed : 25 June 2018].
Turabian G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 5 (25 June 2018).
Vancouver G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 25 June 2018]; 3(5) : 45-52. Available from: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_STUDY_ON_CUSTOMER_SATISFACTION_AND_RETENTION_IN_PRINTING_PRESS_ijariie6534.pdf
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