Logo
  • Home
  • About Us
    • Aim and Scope
    • Research Area
    • Impact Factor
    • Indexing
  • For Authors
    • Authors Guidelines
    • How to publish paper?
    • Download Paper format
    • Submit Manuscript
    • Processing Charges
    • Download Copyrights Form
    • Submit Payment-Copyrights
  • Archives
    • Current Issues
    • Past Issues
    • Conference Issues
    • Special Issues
    • Advance Search
  • IJARIIE Board
    • Join as IJARIIE Board
    • Advisory Board
    • Editorial Board
    • Sr. Reviewer Board
    • Jr. Reviewer Board
  • Proposal
    • Conferece Proposal
    • Special Proposal
    • Faqs
  • Contact Us
  • Payment Detail

Call for Papers:Vol.9 Issue.1

Submission
Last date
26-Feb-2023
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-9,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

  • How to Publish Paper
  • Submit Manuscript
  • Processing Charges
  • Submit Payment

Archives

  • Current Issue
  • Past Issue

IJARIIE Board

  • Member Of Board
  • Join As Board

Downloads

  • Authors Guidelines
  • Manuscript Template
  • Copyrights Form

Android App

Download IJARIIE APP
  • Authors
  • Abstract
  • Citations
  • Downloads
  • Similar-Paper

Authors

Title: :  AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS
PaperId: :  6534
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 5 2017
DUI:    16.0415/IJARIIE-6534
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
G.KarthikStudent, Saveetha School of Management, India
William RobertAssistant Professor, Saveetha school of management, India
Dr. Ch. Bala Nageswara RaoDirector, Saveetha School of Management

Abstract

MANAGEMENT
Customer Satisfaction, Customer Retention.
The study entitles an Empirical study on Customer satisfaction and retention in Printing press. The objective is to study the impact of Customer Satisfaction on Customer Retention and to determine the influence of demographic profile on customer satisfaction and customer retention in Printing Press.Research design used in this study is Descriptive in nature.Primary data is collected from structured Questionnaire with 50 respondents.The respondents were selected by using Convenience sampling technique. The collected data were classified tabulated and analyzed using the toolsRegression, independent samples t-test and anova- one way.From this study it is found that customer satisfaction is influencing the retention of customers and hence these customers are loyal and are frequent towards the printing press. There is a significant difference among the age level with respect to product and purchase satisfaction. The product has a liking towards the customers of age level between 36 to 45. The frequent customers have an annual income of 4 lakhs and above. To target the customers of the low income group the printing press has to spread a positive word of mouth and has to provide a price discount. From this study it has shown that the printing has a regular base for invitation cards compared to the other purposes such as visiting cards and letter heads.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 5 2017 Page 45-52
MLA G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS." International Journal Of Advance Research And Innovative Ideas In Education 3.5(2017) : 45-52.
APA G.Karthik, William Robert, & Dr. Ch. Bala Nageswara Rao. (2017). AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS. International Journal Of Advance Research And Innovative Ideas In Education, 3(5), 45-52.
Chicago G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 5 (2017) : 45-52.
Oxford G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. 'AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, 2017, p. 45-52. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_STUDY_ON_CUSTOMER_SATISFACTION_AND_RETENTION_IN_PRINTING_PRESS_ijariie6534.pdf (Accessed : 25 June 2018).
Harvard G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. (2017) 'AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS', International Journal Of Advance Research And Innovative Ideas In Education, 3(5), pp. 45-52IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_STUDY_ON_CUSTOMER_SATISFACTION_AND_RETENTION_IN_PRINTING_PRESS_ijariie6534.pdf (Accessed : 25 June 2018)
IEEE G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao, "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, pp. 45-52, Sep-Oct 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_STUDY_ON_CUSTOMER_SATISFACTION_AND_RETENTION_IN_PRINTING_PRESS_ijariie6534.pdf [Accessed : 25 June 2018].
Turabian G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. "AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 5 (25 June 2018).
Vancouver G.Karthik, William Robert, and Dr. Ch. Bala Nageswara Rao. AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION AND RETENTION IN PRINTING PRESS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 25 June 2018]; 3(5) : 45-52. Available from: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_STUDY_ON_CUSTOMER_SATISFACTION_AND_RETENTION_IN_PRINTING_PRESS_ijariie6534.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 6/25/2018 10:54:34 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
IMPACT OF MARKETING STRATEGIES ON BUSINESS PERFORMANCE: A REVIEWMarketingRAJANI Download
CONSUMER BUYING BEHAVIOR TOWARDS FASHION ACCESSORIES: EYEWEARCommerceMuskan Jindal Download
Celebrity Endorsement Base of Influencer MarketingCommerceSavita Download
CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDYMarketingDr. Anita Bajaj Download
INVESTORS PREFERENCES TOWARDS SELECT POST OFFICE SAVINGS SCHEMESSocial ScienceMs.P.Shiney Download
VALUE ADDED ANALYSIS AND MARKETING OF REBON SALTED PRODUCTS IN THE HOUSEHOLD INDUSTRY "DUA PUTRA" DRIVERAN REGENCY, WEST JAVA-INDONESIAFisheriesJunianto Download
A STUDY ON CUSTOMER SATISFACTION TOWARDS MUTHOOTH FINANCE, VENKATAGARIMANAGEMENTA. UMAPATHI Download
A STUDY ON ADVERTISING AND SALES PROMOTION TOWARDS DODLA DAIRY, PALAMANERmanagementv.vamsi Download
A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETINGMARKETINGDr.V.Sridevi Download
Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.MarketingDr. Seema Rathee Download
MARKETING COMMUNICATION STRATEGY IN THE TOURISM INDUSTRY AMIDST COVID-19 PANDEMICMarketing CommunicationSari Endah Nursyamsi Download
Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani ConsumersConsumer BehaviourSELVAN PERUMAL Download
STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITYMarketing ManagementDr Vivek B. Kawade Download
The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, IndonesiaMarket AnalysisMaretta Ginting Download
BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADUMarketing managementMr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., Download
12
For Authors
  • Submit Paper
  • Processing Charges
  • Submit Payment
Archive
  • Current Issue
  • Past Issue
IJARIIE Board
  • Member Of Board
  • Join As Board
Privacy and Policy
Follow us

Contact Info
  • +91-8401209201 (India)
  • +86-15636082010 (China)
  • ijariiejournal@gmail.com
  • M-20/234 Ami Appt,
    Nr.Naranpura Tele-Exch,
    Naranpura,
    Ahemdabad-380063
    Gujarat,India.
Copyright © 2023. IJARIIE. All Rights Reserved.