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Title: :  A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY
PaperId: :  4749
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 2 2017
DUI:    16.0415/IJARIIE-4749
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.P.Sekar Hindusthan College Of Arts and Science
Ms.K.RamyaHindusthan College Of Arts and Sciene

Abstract

Marketing
Consumer’s preference, satisfaction, Himalaya ayurvedic products
The word ‘Ayurveda’ comes from the word ‘Ayur’ meaning ‘life’ and the word ‘veda’ meaning ‘to know’. Ayurveda means ‘the Science of life’, and is a medical system practiced in India, Sri Lanka and Nepal. Himalaya is a worldwide pioneer in the field of scientifically validated herbal healthcare. Its reputation is for clinically studied, pure, and safe herbal healthcare products that are based on extensive scientific validation and stringent quality controls. Himalaya is the present portfolio of pharmaceuticals, personal care, baby care, well-being and animal health products; Himalaya has evolved into a ‘head-to-heel’ herbal wellness company.This study is to identify the customers’ preference and satisfaction towards Himalaya products and to investigate the influence of product dimensions on customer satisfaction and customer loyalty as well as to understand the Himalaya effect of the product. In today’s life Himalaya is treated as an important ayurvedic product and Now a day’s consumers are aware in purchasing ayurvedic products. So the study consumer preference towards Himalaya Ayurvedic Products may offer a great potential to the market.

Citations

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IJARIIE Dr.P.Sekar , and Ms.K.Ramya. "A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 2 2017 Page 4203-4208
MLA Dr.P.Sekar , and Ms.K.Ramya. "A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education 3.2(2017) : 4203-4208.
APA Dr.P.Sekar , & Ms.K.Ramya. (2017). A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY. International Journal Of Advance Research And Innovative Ideas In Education, 3(2), 4203-4208.
Chicago Dr.P.Sekar , and Ms.K.Ramya. "A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 2 (2017) : 4203-4208.
Oxford Dr.P.Sekar , and Ms.K.Ramya. 'A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 2, 2017, p. 4203-4208. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_PREFERENCE_AND_SATISFACTION_TOWARDS_HIMALAYA_AYURVEDIC_PRODUCTS_IN_COIMBATORE_CITY_ijariie4749.pdf (Accessed : 08 March 2020).
Harvard Dr.P.Sekar , and Ms.K.Ramya. (2017) 'A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY', International Journal Of Advance Research And Innovative Ideas In Education, 3(2), pp. 4203-4208IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_PREFERENCE_AND_SATISFACTION_TOWARDS_HIMALAYA_AYURVEDIC_PRODUCTS_IN_COIMBATORE_CITY_ijariie4749.pdf (Accessed : 08 March 2020)
IEEE Dr.P.Sekar , and Ms.K.Ramya, "A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 2, pp. 4203-4208, Mar-App 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_PREFERENCE_AND_SATISFACTION_TOWARDS_HIMALAYA_AYURVEDIC_PRODUCTS_IN_COIMBATORE_CITY_ijariie4749.pdf [Accessed : 08 March 2020].
Turabian Dr.P.Sekar , and Ms.K.Ramya. "A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 2 (08 March 2020).
Vancouver Dr.P.Sekar , and Ms.K.Ramya. A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS HIMALAYA AYURVEDIC PRODUCTS IN COIMBATORE CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 08 March 2020]; 3(2) : 4203-4208. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_PREFERENCE_AND_SATISFACTION_TOWARDS_HIMALAYA_AYURVEDIC_PRODUCTS_IN_COIMBATORE_CITY_ijariie4749.pdf
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