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Title: :  CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH
PaperId: :  5150
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 3 2017
DUI:    16.0415/IJARIIE-5150
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dhruv SabharwalAmity School of Communication

Abstract

Communication
Co-word investigation, marketing mix, guerrilla advertising, promoting correspondence, showcasing methodology, imaginative advertising.
Now days of instructive over-burden the significance of compelling correspondence from organization to customer is basic. However many firms scarcely locate a legitimate approach to venture out from instructive mist. There are some abnormal devices for promoting administrators as online networking showcasing, viral advertising, buzz marketing, neuromarketing et cetera, which offer chances to separate. Guerrilla promoting, as one of them, lamentably endures of hypothetical equivocalness. This paper has two principle goals. Right off the bat, it expects to give an investigation of the present condition of hypothetical learning about guerrilla advertising and show essential ideas and considerations in this specific field. Besides, in light of past investigation, it concentrates on choosing holes in the ebb and flow learning and recommends ways for the future research. This could give applicable material to both the advertising researchers and promoting supervisors or officials.

Citations

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IJARIIE Dhruv Sabharwal. "CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 3 2017 Page 511-518
MLA Dhruv Sabharwal. "CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH." International Journal Of Advance Research And Innovative Ideas In Education 3.3(2017) : 511-518.
APA Dhruv Sabharwal. (2017). CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH. International Journal Of Advance Research And Innovative Ideas In Education, 3(3), 511-518.
Chicago Dhruv Sabharwal. "CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 3 (2017) : 511-518.
Oxford Dhruv Sabharwal. 'CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, 2017, p. 511-518. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CONCEPT_OF_GUERRILLA_MARKETING_AND_POSSIBILITIES_FOR_FURTHER_RESEARCH_ijariie5150.pdf (Accessed : 19 April 2024).
Harvard Dhruv Sabharwal. (2017) 'CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH', International Journal Of Advance Research And Innovative Ideas In Education, 3(3), pp. 511-518IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CONCEPT_OF_GUERRILLA_MARKETING_AND_POSSIBILITIES_FOR_FURTHER_RESEARCH_ijariie5150.pdf (Accessed : 19 April 2024)
IEEE Dhruv Sabharwal, "CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, pp. 511-518, May-Jun 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/CONCEPT_OF_GUERRILLA_MARKETING_AND_POSSIBILITIES_FOR_FURTHER_RESEARCH_ijariie5150.pdf [Accessed : 19 April 2024].
Turabian Dhruv Sabharwal. "CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 3 (19 April 2024).
Vancouver Dhruv Sabharwal. CONCEPT OF GUERRILLA MARKETING AND POSSIBILITIES FOR FURTHER RESEARCH. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 19 April 2024]; 3(3) : 511-518. Available from: http://ijariie.com/AdminUploadPdf/CONCEPT_OF_GUERRILLA_MARKETING_AND_POSSIBILITIES_FOR_FURTHER_RESEARCH_ijariie5150.pdf
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