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Title: :  Intermediaries Impact on Agricultural Products – From Farmer’s Perspective
PaperId: :  5266
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 3 2017
DUI:    16.0415/IJARIIE-5266
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
N.VetrivelNehru Institute of Management Studies
A.PrasanthBannari Amman Institute of Technology

Abstract

Marketing Management
Intermediaries, Agricultural Products, Pricing Strategy
The starting point of this discussion is a broad review of the historical changes in the role of middlemen in the market place. An important argument is that middlemen always fulfill important marketing functions in the marketing system, and that the roles they take complement those of other market actors. The three main roles, in which middlemen actually follow different business logic and perform widely different functions, are highlighted. These roles include middleman as a trader, middleman as a distributor and middleman as a provider. This study describes that the farmers are getting low price for their owned goods which were cultivated from their farms. They should know marketing is any activity that leads you to sell a product. When you decide what products to sell, what price to ask, where and how to sell them, and how to promote them, you are marketing. Depending on the type and size of your farm, and whether you are farming full or part time, you have several options for how to market your operation. This research describes that impact of intermediaries on agricultural goods like as coconut, milk, tomato, vegetables, paddy, wheat, corn, etc...With reference of Tamil Nadu. So we should know the limits of intermediaries for goods.

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IJARIIE N.Vetrivel, and A.Prasanth. "Intermediaries Impact on Agricultural Products – From Farmer’s Perspective" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 3 2017 Page 1168-1172
MLA N.Vetrivel, and A.Prasanth. "Intermediaries Impact on Agricultural Products – From Farmer’s Perspective." International Journal Of Advance Research And Innovative Ideas In Education 3.3(2017) : 1168-1172.
APA N.Vetrivel, & A.Prasanth. (2017). Intermediaries Impact on Agricultural Products – From Farmer’s Perspective. International Journal Of Advance Research And Innovative Ideas In Education, 3(3), 1168-1172.
Chicago N.Vetrivel, and A.Prasanth. "Intermediaries Impact on Agricultural Products – From Farmer’s Perspective." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 3 (2017) : 1168-1172.
Oxford N.Vetrivel, and A.Prasanth. 'Intermediaries Impact on Agricultural Products – From Farmer’s Perspective', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, 2017, p. 1168-1172. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Intermediaries_Impact_on_Agricultural_Products_–_From_Farmer’s_Perspective_ijariie5266.pdf (Accessed : ).
Harvard N.Vetrivel, and A.Prasanth. (2017) 'Intermediaries Impact on Agricultural Products – From Farmer’s Perspective', International Journal Of Advance Research And Innovative Ideas In Education, 3(3), pp. 1168-1172IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Intermediaries_Impact_on_Agricultural_Products_–_From_Farmer’s_Perspective_ijariie5266.pdf (Accessed : )
IEEE N.Vetrivel, and A.Prasanth, "Intermediaries Impact on Agricultural Products – From Farmer’s Perspective," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, pp. 1168-1172, May-Jun 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Intermediaries_Impact_on_Agricultural_Products_–_From_Farmer’s_Perspective_ijariie5266.pdf [Accessed : ].
Turabian N.Vetrivel, and A.Prasanth. "Intermediaries Impact on Agricultural Products – From Farmer’s Perspective." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 3 ().
Vancouver N.Vetrivel, and A.Prasanth. Intermediaries Impact on Agricultural Products – From Farmer’s Perspective. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : ]; 3(3) : 1168-1172. Available from: http://ijariie.com/AdminUploadPdf/Intermediaries_Impact_on_Agricultural_Products_–_From_Farmer’s_Perspective_ijariie5266.pdf
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