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Title: :  A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING
PaperId: :  5394
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 3 2017
DUI:    16.0415/IJARIIE-5394
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Parveen Kumar GargGuru Kashi University
Dr.Amandeep SinghGuru Kashi University

Abstract

Marketing
online shopping, e-service quality, service loyalty, customer satisfaction, customer perception
Customer satisfaction is becoming an area of great interest for companies and customer satisfaction has a direct impact on the profitability of a company. This paper develops to examine the relationship among e-service quality & loyalty dimensions and overall service quality & loyalty, customer satisfaction and purchase intentions. Online customers thus expect higher levels of service quality than traditional channels customers. Without that, the customers can easily switch to other online shops by clicking the mouse in the C2C e-business model. So, making full use of limited resources, improving the service quality and the customer satisfaction, then maintaining the customer loyalty are particularly important. The present research study has used non-probability convenience sampling research methods include Chi-Square to study the impact of service quality & service loyalty of on-line marketers on customers, information quality, website usability, reliability, responsiveness, assurance and personalization respondent’s behaviour and benefits and services of online shopping. Simple percentage analyses have been used in the analysis. The paper integrates previous literature on service quality and customer loyalty and develops valid and reliable measures of performance based e-store customer service quality and e-store customer loyalty.

Citations

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IJARIIE Parveen Kumar Garg, and Dr.Amandeep Singh. "A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 3 2017 Page 1941-1951
MLA Parveen Kumar Garg, and Dr.Amandeep Singh. "A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING." International Journal Of Advance Research And Innovative Ideas In Education 3.3(2017) : 1941-1951.
APA Parveen Kumar Garg, & Dr.Amandeep Singh. (2017). A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING. International Journal Of Advance Research And Innovative Ideas In Education, 3(3), 1941-1951.
Chicago Parveen Kumar Garg, and Dr.Amandeep Singh. "A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 3 (2017) : 1941-1951.
Oxford Parveen Kumar Garg, and Dr.Amandeep Singh. 'A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, 2017, p. 1941-1951. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_OF_THE_CUSTOMERS’PERCEPTIONS_OF_E_SERVICE_QUALITY_AND_LOYALTY_IN_ONLINE_SHOPPING_ijariie5394.pdf (Accessed : 04 July 2024).
Harvard Parveen Kumar Garg, and Dr.Amandeep Singh. (2017) 'A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING', International Journal Of Advance Research And Innovative Ideas In Education, 3(3), pp. 1941-1951IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_OF_THE_CUSTOMERS’PERCEPTIONS_OF_E_SERVICE_QUALITY_AND_LOYALTY_IN_ONLINE_SHOPPING_ijariie5394.pdf (Accessed : 04 July 2024)
IEEE Parveen Kumar Garg, and Dr.Amandeep Singh, "A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, pp. 1941-1951, May-Jun 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_OF_THE_CUSTOMERS’PERCEPTIONS_OF_E_SERVICE_QUALITY_AND_LOYALTY_IN_ONLINE_SHOPPING_ijariie5394.pdf [Accessed : 04 July 2024].
Turabian Parveen Kumar Garg, and Dr.Amandeep Singh. "A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 3 (04 July 2024).
Vancouver Parveen Kumar Garg, and Dr.Amandeep Singh. A STUDY OF THE CUSTOMERS’PERCEPTIONS OF E-SERVICE QUALITY AND LOYALTY IN ONLINE SHOPPING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 04 July 2024]; 3(3) : 1941-1951. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_OF_THE_CUSTOMERS’PERCEPTIONS_OF_E_SERVICE_QUALITY_AND_LOYALTY_IN_ONLINE_SHOPPING_ijariie5394.pdf
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