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Title: :  Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market
PaperId: :  1555
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 5 2015
DUI:    16.0415/IJARIIE-1555
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Riddhiman MukhopadhyayDeptt. of Management, Pune Institute of Business Management, Pune, India
Dr Manoj Kumar MishraAmity University Patna, India

Abstract

Management
: Decision-behavior, Brand loyalty, Fashion, Price, Value, WTO, Choice
This paper offers empirical results on the relationship between consumers' decision-making styles and clothing choice criteria towards buying casual wear. The Consumer Style Inventory (CSI), developed by Spores and Kendall (1986) for examining different consumer decision-making styles, was adapted in this study. A questionnaire survey was employed as the tool to collect primary data and the research instrument was administered to 161 University students in Lucknow, Kanpur and Gorakhpur in the Uttar Pradesh. Tin; results show that six decision-making styles (recreational and hedonistic consciousness, perfectionism consciousness, confused by over choice, habitual and brand loyalty, price and value consciousness, and brand and fashion consciousness) were found in the Uttar Pradesh.

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IJARIIE Riddhiman Mukhopadhyay, and Dr Manoj Kumar Mishra. "Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 5 2015 Page 993-1000
MLA Riddhiman Mukhopadhyay, and Dr Manoj Kumar Mishra. "Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market." International Journal Of Advance Research And Innovative Ideas In Education 1.5(2015) : 993-1000.
APA Riddhiman Mukhopadhyay, & Dr Manoj Kumar Mishra. (2015). Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market. International Journal Of Advance Research And Innovative Ideas In Education, 1(5), 993-1000.
Chicago Riddhiman Mukhopadhyay, and Dr Manoj Kumar Mishra. "Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 5 (2015) : 993-1000.
Oxford Riddhiman Mukhopadhyay, and Dr Manoj Kumar Mishra. 'Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 5, 2015, p. 993-1000. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Analysis_of_Consumers_Buying_Behavior_towards_New_Products__Evidence_from_Indian_Market_ijariie1555.pdf (Accessed : 17 November 2019).
Harvard Riddhiman Mukhopadhyay, and Dr Manoj Kumar Mishra. (2015) 'Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market', International Journal Of Advance Research And Innovative Ideas In Education, 1(5), pp. 993-1000IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Analysis_of_Consumers_Buying_Behavior_towards_New_Products__Evidence_from_Indian_Market_ijariie1555.pdf (Accessed : 17 November 2019)
IEEE Riddhiman Mukhopadhyay, and Dr Manoj Kumar Mishra, "Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 5, pp. 993-1000, Nov-Dec 2015. [Online]. Available: http://ijariie.com/AdminUploadPdf/Analysis_of_Consumers_Buying_Behavior_towards_New_Products__Evidence_from_Indian_Market_ijariie1555.pdf [Accessed : 17 November 2019].
Turabian Riddhiman Mukhopadhyay, and Dr Manoj Kumar Mishra. "Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 5 (17 November 2019).
Vancouver Riddhiman Mukhopadhyay, and Dr Manoj Kumar Mishra. Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2015 [Cited : 17 November 2019]; 1(5) : 993-1000. Available from: http://ijariie.com/AdminUploadPdf/Analysis_of_Consumers_Buying_Behavior_towards_New_Products__Evidence_from_Indian_Market_ijariie1555.pdf
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