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Title: :  CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD
PaperId: :  1155
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 2 2015
DUI:   
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sikh Gurmeet Singh H.N. R. Institute of Business Management, GLS University

Abstract

Marketing
Fast food, Non Veg food, Consumer, Ahmedabad
There is an increasing trend seen in fast food category since previous years. Ahmedabad has become a hub of various corporate & the culture is being more modernized giving a greater edge to fast food service industry. Young people have grown up with various ethnic styles, but everyone is looking for new things. The objective is to monitor and analyse industry trends in Ahmedabad region, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. I have conducted the most comprehensive research on the fast food category within the consumer foodservice industry. I have used various statistical techniques like analyses like multiple regressions, chi square, t test etc. I have used 250 respondents of Ahmedabad city for the research study. Of the 250 respondents that are sampled 47 respondents don„t visit any of the NonVegetarian fast-food chain of restaurants. i.e. around 19% customer don„t have their preference towards NonVegetarian Fast-food outlet.

Citations

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IJARIIE Sikh Gurmeet Singh H.. "CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 2 2015 Page 139-145
MLA Sikh Gurmeet Singh H.. "CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD." International Journal Of Advance Research And Innovative Ideas In Education 1.2(2015) : 139-145.
APA Sikh Gurmeet Singh H.. (2015). CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD. International Journal Of Advance Research And Innovative Ideas In Education, 1(2), 139-145.
Chicago Sikh Gurmeet Singh H.. "CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 2 (2015) : 139-145.
Oxford Sikh Gurmeet Singh H.. 'CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 2, 2015, p. 139-145. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CONSUMER_PREFERENCE_TOWARDS_NON_VEGETARIAN_FAST_FOOD_OUTLET_IN_AHMEDABAD_IJARIIE1155_volume_1_11_page_139_145.pdf (Accessed : 21 December 2015).
Harvard Sikh Gurmeet Singh H.. (2015) 'CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD', International Journal Of Advance Research And Innovative Ideas In Education, 1(2), pp. 139-145IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CONSUMER_PREFERENCE_TOWARDS_NON_VEGETARIAN_FAST_FOOD_OUTLET_IN_AHMEDABAD_IJARIIE1155_volume_1_11_page_139_145.pdf (Accessed : 21 December 2015)
IEEE Sikh Gurmeet Singh H., "CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 2, pp. 139-145, May-Jun 2015. [Online]. Available: http://ijariie.com/AdminUploadPdf/CONSUMER_PREFERENCE_TOWARDS_NON_VEGETARIAN_FAST_FOOD_OUTLET_IN_AHMEDABAD_IJARIIE1155_volume_1_11_page_139_145.pdf [Accessed : 21 December 2015].
Turabian Sikh Gurmeet Singh H.. "CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 2 (21 December 2015).
Vancouver Sikh Gurmeet Singh H.. CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2015 [Cited : 21 December 2015]; 1(2) : 139-145. Available from: http://ijariie.com/AdminUploadPdf/CONSUMER_PREFERENCE_TOWARDS_NON_VEGETARIAN_FAST_FOOD_OUTLET_IN_AHMEDABAD_IJARIIE1155_volume_1_11_page_139_145.pdf
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