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Title: :  BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY)
PaperId: :  5675
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 5 2015
DUI:    16.0415/IJARIIE-5675
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ms. SoniaDirectorate of Education, New Delhi

Abstract

Commerce
Customer Service, Bank Reforms etc.
Indian banks have now realized that it no longer pays to have transaction based operating. This has shifted their focus from operational services to customer centric services. Today they are looking at newer ways to make a customer’s banking experience more convenient and effective. This can be done by using new technology, tools and techniques to identify customer needs and then offering products to match them. In the financial world, product superiority does not last long as it is relatively easy to copy products. So the real strength comes from operational excellence and understanding the customer and developing rapport with them. In recent years, a number of studies have highlighted the effects of banking reforms on customer service through empirical evidence across both developed and developing countries. In the pursuit of this type of evidence, this paper clarifies the nature of the relationship between banking reforms and customer service in case of public sector banks. With this objective, the study uses cross- section data from public sector banks. In the model of this study, customer service is a dependent variable and banking reforms are independent variables. The present study is of analytical and exploratory in nature. Therefore, the use has been made of primary as well as secondary data.

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IJARIIE Ms. Sonia. "BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY)" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 5 2015 Page 1045-1057
MLA Ms. Sonia. "BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY)." International Journal Of Advance Research And Innovative Ideas In Education 1.5(2015) : 1045-1057.
APA Ms. Sonia. (2015). BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY). International Journal Of Advance Research And Innovative Ideas In Education, 1(5), 1045-1057.
Chicago Ms. Sonia. "BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY)." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 5 (2015) : 1045-1057.
Oxford Ms. Sonia. 'BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY)', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 5, 2015, p. 1045-1057. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/BANKING_REFORMS_AND_CUSTOMER_SERVICE___A_CASE_STUDY__ijariie5675.pdf (Accessed : ).
Harvard Ms. Sonia. (2015) 'BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY)', International Journal Of Advance Research And Innovative Ideas In Education, 1(5), pp. 1045-1057IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/BANKING_REFORMS_AND_CUSTOMER_SERVICE___A_CASE_STUDY__ijariie5675.pdf (Accessed : )
IEEE Ms. Sonia, "BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY)," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 5, pp. 1045-1057, Nov-Dec 2015. [Online]. Available: http://ijariie.com/AdminUploadPdf/BANKING_REFORMS_AND_CUSTOMER_SERVICE___A_CASE_STUDY__ijariie5675.pdf [Accessed : ].
Turabian Ms. Sonia. "BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY)." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 5 ().
Vancouver Ms. Sonia. BANKING REFORMS AND CUSTOMER SERVICE (A CASE STUDY). International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2015 [Cited : ]; 1(5) : 1045-1057. Available from: http://ijariie.com/AdminUploadPdf/BANKING_REFORMS_AND_CUSTOMER_SERVICE___A_CASE_STUDY__ijariie5675.pdf
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