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Title: :  Analysis of Employer Branding: Evidence from India
PaperId: :  1568
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 1 2016
DUI:    16.0415/IJARIIE-1568
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Rimjhim JhaAmity Business School, Amity University Gwalior, India
Dr Manoj Kumar MishraAGBS, Amity University Patna, India

Abstract

Human Resource Management
Employer branding, Recruitment, Employee attraction, Social media
Employer branding is a strategy of Human Resource Management to attract, satisfy and retain the existing and prospective employees in the organization. Employees are the most valuable assets of the organization in this competitive era, so, it is a big challenge for pharmaceutical companies to attract talented employees, provide them job satisfaction and retain them. So, now a day’s Human Resource Managers practices the concept of Employer branding. The prime objective of this study is to investigate how employer branding increases the level of attractiveness, satisfaction and encourages retention by Indian and Multinational pharmaceutical companies in India. This study is descriptive in nature .The study was conducted on 40 employees of Indian organizations & Multinational corporations, 20 from each group. Data has been collected through questionnaire from executives and Area Business Managers working in Indian and Multinational Pharmaceutical companies. Information collected on the basis of compensation, working conditions, career growth opportunities, job security and level of belongingness. Data collected through questionnaires have been classified, interpreted and conclusions were drawn which enumerated clearly that Employers branding is very fruitful for employer in this competitive era.

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IJARIIE Rimjhim Jha, and Dr Manoj Kumar Mishra. "Analysis of Employer Branding: Evidence from India" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 1 2016 Page 204-210
MLA Rimjhim Jha, and Dr Manoj Kumar Mishra. "Analysis of Employer Branding: Evidence from India." International Journal Of Advance Research And Innovative Ideas In Education 2.1(2016) : 204-210.
APA Rimjhim Jha, & Dr Manoj Kumar Mishra. (2016). Analysis of Employer Branding: Evidence from India. International Journal Of Advance Research And Innovative Ideas In Education, 2(1), 204-210.
Chicago Rimjhim Jha, and Dr Manoj Kumar Mishra. "Analysis of Employer Branding: Evidence from India." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 1 (2016) : 204-210.
Oxford Rimjhim Jha, and Dr Manoj Kumar Mishra. 'Analysis of Employer Branding: Evidence from India', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 1, 2016, p. 204-210. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Analysis_of_Employer_Branding__Evidence_from_India_ijariie1568.pdf (Accessed : 10 August 2020).
Harvard Rimjhim Jha, and Dr Manoj Kumar Mishra. (2016) 'Analysis of Employer Branding: Evidence from India', International Journal Of Advance Research And Innovative Ideas In Education, 2(1), pp. 204-210IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Analysis_of_Employer_Branding__Evidence_from_India_ijariie1568.pdf (Accessed : 10 August 2020)
IEEE Rimjhim Jha, and Dr Manoj Kumar Mishra, "Analysis of Employer Branding: Evidence from India," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 1, pp. 204-210, Jan-Feb 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/Analysis_of_Employer_Branding__Evidence_from_India_ijariie1568.pdf [Accessed : 10 August 2020].
Turabian Rimjhim Jha, and Dr Manoj Kumar Mishra. "Analysis of Employer Branding: Evidence from India." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 1 (10 August 2020).
Vancouver Rimjhim Jha, and Dr Manoj Kumar Mishra. Analysis of Employer Branding: Evidence from India. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 10 August 2020]; 2(1) : 204-210. Available from: http://ijariie.com/AdminUploadPdf/Analysis_of_Employer_Branding__Evidence_from_India_ijariie1568.pdf
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