Call for Papers:Vol.9 Issue.1

Submission
Last date		 26-Feb-2023
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-9,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Analysis of Employer Branding: Evidence from India
PaperId: :  1568
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 1 2016
DUI:    16.0415/IJARIIE-1568
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Rimjhim JhaAmity Business School, Amity University Gwalior, India
Dr Manoj Kumar MishraAGBS, Amity University Patna, India

Abstract

Human Resource Management
Employer branding, Recruitment, Employee attraction, Social media
Employer branding is a strategy of Human Resource Management to attract, satisfy and retain the existing and prospective employees in the organization. Employees are the most valuable assets of the organization in this competitive era, so, it is a big challenge for pharmaceutical companies to attract talented employees, provide them job satisfaction and retain them. So, now a day’s Human Resource Managers practices the concept of Employer branding. The prime objective of this study is to investigate how employer branding increases the level of attractiveness, satisfaction and encourages retention by Indian and Multinational pharmaceutical companies in India. This study is descriptive in nature .The study was conducted on 40 employees of Indian organizations & Multinational corporations, 20 from each group. Data has been collected through questionnaire from executives and Area Business Managers working in Indian and Multinational Pharmaceutical companies. Information collected on the basis of compensation, working conditions, career growth opportunities, job security and level of belongingness. Data collected through questionnaires have been classified, interpreted and conclusions were drawn which enumerated clearly that Employers branding is very fruitful for employer in this competitive era.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Rimjhim Jha, and Dr Manoj Kumar Mishra. "Analysis of Employer Branding: Evidence from India" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 1 2016 Page 204-210
MLA Rimjhim Jha, and Dr Manoj Kumar Mishra. "Analysis of Employer Branding: Evidence from India." International Journal Of Advance Research And Innovative Ideas In Education 2.1(2016) : 204-210.
APA Rimjhim Jha, & Dr Manoj Kumar Mishra. (2016). Analysis of Employer Branding: Evidence from India. International Journal Of Advance Research And Innovative Ideas In Education, 2(1), 204-210.
Chicago Rimjhim Jha, and Dr Manoj Kumar Mishra. "Analysis of Employer Branding: Evidence from India." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 1 (2016) : 204-210.
Oxford Rimjhim Jha, and Dr Manoj Kumar Mishra. 'Analysis of Employer Branding: Evidence from India', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 1, 2016, p. 204-210. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Analysis_of_Employer_Branding__Evidence_from_India_ijariie1568.pdf (Accessed : 10 August 2020).
Harvard Rimjhim Jha, and Dr Manoj Kumar Mishra. (2016) 'Analysis of Employer Branding: Evidence from India', International Journal Of Advance Research And Innovative Ideas In Education, 2(1), pp. 204-210IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Analysis_of_Employer_Branding__Evidence_from_India_ijariie1568.pdf (Accessed : 10 August 2020)
IEEE Rimjhim Jha, and Dr Manoj Kumar Mishra, "Analysis of Employer Branding: Evidence from India," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 1, pp. 204-210, Jan-Feb 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/Analysis_of_Employer_Branding__Evidence_from_India_ijariie1568.pdf [Accessed : 10 August 2020].
Turabian Rimjhim Jha, and Dr Manoj Kumar Mishra. "Analysis of Employer Branding: Evidence from India." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 1 (10 August 2020).
Vancouver Rimjhim Jha, and Dr Manoj Kumar Mishra. Analysis of Employer Branding: Evidence from India. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 10 August 2020]; 2(1) : 204-210. Available from: http://ijariie.com/AdminUploadPdf/Analysis_of_Employer_Branding__Evidence_from_India_ijariie1568.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 8/10/2020 4:16:21 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Job Engagement: A Theoretical Foundation for Enhanced PerspectiveHuman Resource ManagementShreni Kaushik Download
The Correlation between Managerial Performance and Conscientiousnessmanagement scienceVishwajeet Vinayak Gaike Download
THE INFLUENCE OF CHARISMATIC LEADERSHIP STYLE ON THE PERFORMANCE OF EMPLOYEES OF THE MINISTRY OF RELIGION, NORTH SUMATRAManagementKhairunnisa Download
A Study on Training and Development in Asian Wires Industries private LimitedHuman Resource ManagementA. Anjani Kumar Download
A Study on performance Apprasial in Asian wires industries private limitedHuman Resource ManagementG. Harika Download
AN ARTICLE ON PERFORMANCE APPRAISAL IN THIRUMALA MILK PRODUCTS PVT,LTD AT KADIVEDUMANAGEMENT STUDIESVALIPI PADMA Download
A STUDY ON EMPLOYEE RETENTION IN DRS DILIP ROAD LINES LTDMANAGEMENT STUDIEST. ANVITHA Download
A Study on job satisfaction in Tirumala milk products private limitedHuman Resource ManagementB. Greeshma Download
A STUDY ON EMPLOYEE JOB SATISFACTION AT DODLA DAIRY LTDMANAGEMENT STUDIESY. SAHITHYA Download
A STUDY ON HR PRACTICESMASTER OF BUSINESS ADMINISTRATION Ms. KOTAPURI SIVANI Download
A STUDY ON EMPLOYEE MOTIVATIONMANAGEMENT STUDIESPUJARI ALEKHYA Download
The Effect of Motivation, Work Environment and Leadership Style on Work Achievement Through Performance Traffic Directorat for Indonesian National Police in Riau IslandManagementRiky Iswoyo Download
IMPACT OF SKILLS DEVELOPMENT TRAINING ON EMPLOYEE MOTIVATION PERCEPTION OF ORGANIZATIONAL DYNAMICS AND INDIVIDUAL PERFORMANCESKILL DEVELOPMENT AND TRAININGDR RANJANA SINHA Download
A Significant Study on HR Interventions for Work Lifer Balance- Major Evidences from Organizations in Indian ContextManagement StudiesAkshata Bilagi Download
Impact of Workplace Ostracism on Affective CommitmentHuman ResourceBrinda V B Download
12