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Title: :  Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India
PaperId: :  1780
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 2 2016
DUI:    16.0415/IJARIIE-1780
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Animesh PuriMewar University

Abstract

Management
Corporate Social Responsibility, competitive advantage, marketing strategies, strategic initiatives
The study examines the influence of the concept of Corporate Social Responsibility on the marketing strategies adopted by an organization ; a study of IT Sector in India. The data used in paper is primary in nature and method of collection is questionnaire and personal interview in the form of questionnaire from a sample of 110 IT professionals working in different IT Organizations in India.

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IJARIIE Animesh Puri. "Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 2 2016 Page 475-478
MLA Animesh Puri. "Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India." International Journal Of Advance Research And Innovative Ideas In Education 2.2(2016) : 475-478.
APA Animesh Puri. (2016). Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India. International Journal Of Advance Research And Innovative Ideas In Education, 2(2), 475-478.
Chicago Animesh Puri. "Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 2 (2016) : 475-478.
Oxford Animesh Puri. 'Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, 2016, p. 475-478. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Corporate_Social_Responsibility_–_Its_influence_on_Marketing_Strategies_adopted_by_an_Organization_–_A_Study_of_IT_Sector_in_India_ijariie1780.pdf (Accessed : ).
Harvard Animesh Puri. (2016) 'Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India', International Journal Of Advance Research And Innovative Ideas In Education, 2(2), pp. 475-478IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Corporate_Social_Responsibility_–_Its_influence_on_Marketing_Strategies_adopted_by_an_Organization_–_A_Study_of_IT_Sector_in_India_ijariie1780.pdf (Accessed : )
IEEE Animesh Puri, "Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, pp. 475-478, Mar-App 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/Corporate_Social_Responsibility_–_Its_influence_on_Marketing_Strategies_adopted_by_an_Organization_–_A_Study_of_IT_Sector_in_India_ijariie1780.pdf [Accessed : ].
Turabian Animesh Puri. "Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 2 ().
Vancouver Animesh Puri. Corporate Social Responsibility – Its influence on Marketing Strategies adopted by an Organization – A Study of IT Sector in India. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 2(2) : 475-478. Available from: http://ijariie.com/AdminUploadPdf/Corporate_Social_Responsibility_–_Its_influence_on_Marketing_Strategies_adopted_by_an_Organization_–_A_Study_of_IT_Sector_in_India_ijariie1780.pdf
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