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Title: :  Personality differences of Rural and Urban consumers
PaperId: :  2038
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 2 2016
DUI:    16.0415/IJARIIE-2038
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr Sajjan ChoudhuriApex Group of Institution
Mr Vipin RawatApex Group of Institution

Abstract

Marketing
rapidly, dominating, influence
The world is changing rapidly, thus consumers rural and urban both are changing in a fast manner. In Indian context rural population is dominating over urban ,therefore companies are taking their product strategy in different level . This paper tried to find out how personality differences of rural and urban effects consumer’s purchase behaviour of FMCG products in Bareilly division(U.P) .

Citations

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IJARIIE Dr Sajjan Choudhuri, and Mr Vipin Rawat. "Personality differences of Rural and Urban consumers" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 2 2016 Page 1758-1760
MLA Dr Sajjan Choudhuri, and Mr Vipin Rawat. "Personality differences of Rural and Urban consumers." International Journal Of Advance Research And Innovative Ideas In Education 2.2(2016) : 1758-1760.
APA Dr Sajjan Choudhuri, & Mr Vipin Rawat. (2016). Personality differences of Rural and Urban consumers. International Journal Of Advance Research And Innovative Ideas In Education, 2(2), 1758-1760.
Chicago Dr Sajjan Choudhuri, and Mr Vipin Rawat. "Personality differences of Rural and Urban consumers." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 2 (2016) : 1758-1760.
Oxford Dr Sajjan Choudhuri, and Mr Vipin Rawat. 'Personality differences of Rural and Urban consumers', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, 2016, p. 1758-1760. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Personality_differences_of_Rural_and_Urban_consumers_ijariie2038.pdf (Accessed : 15 May 2018).
Harvard Dr Sajjan Choudhuri, and Mr Vipin Rawat. (2016) 'Personality differences of Rural and Urban consumers', International Journal Of Advance Research And Innovative Ideas In Education, 2(2), pp. 1758-1760IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Personality_differences_of_Rural_and_Urban_consumers_ijariie2038.pdf (Accessed : 15 May 2018)
IEEE Dr Sajjan Choudhuri, and Mr Vipin Rawat, "Personality differences of Rural and Urban consumers," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, pp. 1758-1760, Mar-App 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/Personality_differences_of_Rural_and_Urban_consumers_ijariie2038.pdf [Accessed : 15 May 2018].
Turabian Dr Sajjan Choudhuri, and Mr Vipin Rawat. "Personality differences of Rural and Urban consumers." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 2 (15 May 2018).
Vancouver Dr Sajjan Choudhuri, and Mr Vipin Rawat. Personality differences of Rural and Urban consumers. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 15 May 2018]; 2(2) : 1758-1760. Available from: http://ijariie.com/AdminUploadPdf/Personality_differences_of_Rural_and_Urban_consumers_ijariie2038.pdf
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