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Title: :  A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY
PaperId: :  2041
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 3 2016
DUI:    16.0415/IJARIIE-2041
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mrs. S. KowsalyaSri Krishna Arts & Science College
Ms. K. SathyapriyaSri Krishna Arts & Science college

Abstract

Marketing
RTE Foods, Life Style, Convenience, Buying Behavior
The fast phased technology world brought many changes in food industry. It paved way to convenience food which is prevalent in nature as RTE foods. The main factor which influences the RE food is change in life style and social behavior. Hence, it creates the need of NEW products in the market. There is commanding potential market for RTE (packaged foods). Usually RTE foods are maximum adopted by working females and males because of its timely need and convenience. The RTE foods do not require much time for cooking. It is packed and sealed with use of modern technology to avoid microbial affects. The growth of RTE food products is increasing at a rapid pace. The main advantage is, it follows penetrating price strategy. The wants of consumers are not in state of Constance they change periodically so it’s the responsibility of the manufacturers to satisfy the requirements of consumer beyond their expectations. The RTE foods have great scope in upcoming years it can be fast movable products than the others products. This study aims to know the demand for ready to eat food products, to perceive the consumption pattern of prepared RTE foods and to analyze the factors influencing the buying behavior of RTE food products. In accordance with the above objectives, the study has used various statistical tools like percentage analysis, rank analysis and chi-square test. With this few introductory notes, the study has analyzed the patron procuring attitude towards RTE food products. The empirical results showed that place of purchase of RTE foods products and health issues by consuming RTE products are significantly associated with monthly income and qualification of the respondents respectively.

Citations

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IJARIIE Mrs. S. Kowsalya, and Ms. K. Sathyapriya. "A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 3 2016 Page 60-65
MLA Mrs. S. Kowsalya, and Ms. K. Sathyapriya. "A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education 2.3(2016) : 60-65.
APA Mrs. S. Kowsalya, & Ms. K. Sathyapriya. (2016). A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY. International Journal Of Advance Research And Innovative Ideas In Education, 2(3), 60-65.
Chicago Mrs. S. Kowsalya, and Ms. K. Sathyapriya. "A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 3 (2016) : 60-65.
Oxford Mrs. S. Kowsalya, and Ms. K. Sathyapriya. 'A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, 2016, p. 60-65. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PATRON_PROCURING_ATTITUDE_TOWARDS_RTE__READY_TO_EAT__FOODS_WITH_REFERENCE_TO_COIMBATORE_CITY_ijariie2041.pdf (Accessed : 04 June 2018).
Harvard Mrs. S. Kowsalya, and Ms. K. Sathyapriya. (2016) 'A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY', International Journal Of Advance Research And Innovative Ideas In Education, 2(3), pp. 60-65IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PATRON_PROCURING_ATTITUDE_TOWARDS_RTE__READY_TO_EAT__FOODS_WITH_REFERENCE_TO_COIMBATORE_CITY_ijariie2041.pdf (Accessed : 04 June 2018)
IEEE Mrs. S. Kowsalya, and Ms. K. Sathyapriya, "A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, pp. 60-65, May-Jun 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PATRON_PROCURING_ATTITUDE_TOWARDS_RTE__READY_TO_EAT__FOODS_WITH_REFERENCE_TO_COIMBATORE_CITY_ijariie2041.pdf [Accessed : 04 June 2018].
Turabian Mrs. S. Kowsalya, and Ms. K. Sathyapriya. "A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 3 (04 June 2018).
Vancouver Mrs. S. Kowsalya, and Ms. K. Sathyapriya. A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 04 June 2018]; 2(3) : 60-65. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PATRON_PROCURING_ATTITUDE_TOWARDS_RTE__READY_TO_EAT__FOODS_WITH_REFERENCE_TO_COIMBATORE_CITY_ijariie2041.pdf
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