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Title: :  A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode
PaperId: :  7891
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 2 2018
DUI:    16.0415/IJARIIE-7891
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Gokul Kumar SBannari Amman Institute of Technology
Prasanth ABannari Amman Institute of Technology
Sisili TBannari Amman Institute of Technology
Nandhini BBannari Amman Institute of Technology

Abstract

Management
Marketers, Communication, Advertisement, Customers, Effectiveness, Awareness.
Many marketers are trying to come to grips with how to best use mass media in new communication environment. Recall of advertisement is widely used as a measure of advertising effectiveness. Throughout the range of modern businesses, advertising can play an essential role in the success or failure of a given enterprise. In the insurance industry, a great deal of an agent or firm's success depends on the skill with which prospects are approached and handled, and the very best insurance agents in operation know that the creation of positive impressions and the establishment of credibility are essential ingredients for success. But advertising helps the agents to project their product more easily as the ads of the company already form a platform of creating awareness and giving first-hand information about their products. So advertising in insurance industry is an important aspect. And effectiveness of advertising is also very important. Most of us will agree that “recall and recognition measures may be used to establish the degree to which the advertisement attracted attention on exposure” (Joyce, 1967).

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IJARIIE Gokul Kumar S, Prasanth A, Sisili T, and Nandhini B. "A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 2 2018 Page 1921-1930
MLA Gokul Kumar S, Prasanth A, Sisili T, and Nandhini B. "A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode." International Journal Of Advance Research And Innovative Ideas In Education 4.2(2018) : 1921-1930.
APA Gokul Kumar S, Prasanth A, Sisili T, & Nandhini B. (2018). A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode. International Journal Of Advance Research And Innovative Ideas In Education, 4(2), 1921-1930.
Chicago Gokul Kumar S, Prasanth A, Sisili T, and Nandhini B. "A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 2 (2018) : 1921-1930.
Oxford Gokul Kumar S, Prasanth A, Sisili T, and Nandhini B. 'A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, 2018, p. 1921-1930. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_Study_on_the_Effectiveness_of_Advertisements___With_Special_Reference_to_IDBI_Life_Insurance_Co__Ltd___Erode_ijariie7891.pdf (Accessed : 06 April 2018).
Harvard Gokul Kumar S, Prasanth A, Sisili T, and Nandhini B. (2018) 'A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode', International Journal Of Advance Research And Innovative Ideas In Education, 4(2), pp. 1921-1930IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_Study_on_the_Effectiveness_of_Advertisements___With_Special_Reference_to_IDBI_Life_Insurance_Co__Ltd___Erode_ijariie7891.pdf (Accessed : 06 April 2018)
IEEE Gokul Kumar S, Prasanth A, Sisili T, and Nandhini B, "A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, pp. 1921-1930, Mar-App 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_Study_on_the_Effectiveness_of_Advertisements___With_Special_Reference_to_IDBI_Life_Insurance_Co__Ltd___Erode_ijariie7891.pdf [Accessed : 06 April 2018].
Turabian Gokul Kumar S, Prasanth A, Sisili T, and Nandhini B. "A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 2 (06 April 2018).
Vancouver Gokul Kumar S, Prasanth A, Sisili T, and Nandhini B. A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., Erode. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 06 April 2018]; 4(2) : 1921-1930. Available from: http://ijariie.com/AdminUploadPdf/A_Study_on_the_Effectiveness_of_Advertisements___With_Special_Reference_to_IDBI_Life_Insurance_Co__Ltd___Erode_ijariie7891.pdf
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