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Title: :  A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY
PaperId: :  2137
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 3 2016
DUI:    16.0415/IJARIIE-2137
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
MREDU GOYALUNIVERSITY OF RAJASTHAN

Abstract

social media marketing
Social media, Consumer behavior, Internet, Strategies, Restaurants.
The rapid development of technology and communication channels has made consumers use internet and web tools more today. The most significant one of the tool is social media. Social media gives consumers the power to seek information about the various product and services, criticize them in equal manner and much more. Thus majority of companies today have incorporated social media in their strategies and operations to connect with prospective consumers. This paper aims to study the impact of social media on consumer behavior in restaurant industry of jaipur city. The data presented in this paper is collected through questionnaire which was distributed among various consumers of different age groups and the collected data is coded, calculated and analyzed with the help of statistical tools. In the research various variables such as aim, duration, motivation and effect of using social media, have been conceptualized into an integrated framework to analyze the impact of social media marketing on consumer behavior while selecting restaurants to visit. The research reveals that consumers are increasingly moving away from traditional advertising media and actively seeking out social media platforms to search information related to different restaurants because they regard it reliable and convenient which helps them in better decision-making, and results in less wastage of time.

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IJARIIE MREDU GOYAL. "A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 3 2016 Page 2435-2441
MLA MREDU GOYAL. "A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY." International Journal Of Advance Research And Innovative Ideas In Education 2.3(2016) : 2435-2441.
APA MREDU GOYAL. (2016). A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY. International Journal Of Advance Research And Innovative Ideas In Education, 2(3), 2435-2441.
Chicago MREDU GOYAL. "A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 3 (2016) : 2435-2441.
Oxford MREDU GOYAL. 'A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, 2016, p. 2435-2441. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_OF_IMPACT_OF_SOCIAL_MEDIA_ON_CONSUMER_BEHAVIOR_IN_RESTAURANT_INDUSTRY_OF_JAIPUR_CITY_ijariie2137.pdf (Accessed : 29 January 2020).
Harvard MREDU GOYAL. (2016) 'A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY', International Journal Of Advance Research And Innovative Ideas In Education, 2(3), pp. 2435-2441IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_OF_IMPACT_OF_SOCIAL_MEDIA_ON_CONSUMER_BEHAVIOR_IN_RESTAURANT_INDUSTRY_OF_JAIPUR_CITY_ijariie2137.pdf (Accessed : 29 January 2020)
IEEE MREDU GOYAL, "A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, pp. 2435-2441, May-Jun 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_OF_IMPACT_OF_SOCIAL_MEDIA_ON_CONSUMER_BEHAVIOR_IN_RESTAURANT_INDUSTRY_OF_JAIPUR_CITY_ijariie2137.pdf [Accessed : 29 January 2020].
Turabian MREDU GOYAL. "A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 3 (29 January 2020).
Vancouver MREDU GOYAL. A STUDY OF IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN RESTAURANT INDUSTRY OF JAIPUR CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 29 January 2020]; 2(3) : 2435-2441. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_OF_IMPACT_OF_SOCIAL_MEDIA_ON_CONSUMER_BEHAVIOR_IN_RESTAURANT_INDUSTRY_OF_JAIPUR_CITY_ijariie2137.pdf
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