Logo
  • Home
  • About Us
    • Aim and Scope
    • Research Area
    • Impact Factor
    • Indexing
  • For Authors
    • Authors Guidelines
    • How to publish paper?
    • Download Paper format
    • Submit Manuscript
    • Processing Charges
    • Download Copyrights Form
    • Submit Payment-Copyrights
  • Archives
    • Current Issues
    • Past Issues
    • Conference Issues
    • Special Issues
    • Advance Search
  • IJARIIE Board
    • Join as IJARIIE Board
    • Advisory Board
    • Editorial Board
    • Sr. Reviewer Board
    • Jr. Reviewer Board
  • Proposal
    • Conferece Proposal
    • Special Proposal
    • Faqs
  • Contact Us
  • Payment Detail

Call for Papers:Vol.11 Issue.3

Submission
Last date
28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

  • How to Publish Paper
  • Submit Manuscript
  • Processing Charges
  • Submit Payment

Archives

  • Current Issue
  • Past Issue

IJARIIE Board

  • Member Of Board
  • Join As Board

Downloads

  • Authors Guidelines
  • Manuscript Template
  • Copyrights Form

Android App

Download IJARIIE APP
  • Authors
  • Abstract
  • Citations
  • Downloads
  • Similar-Paper

Authors

Title: :  A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies
PaperId: :  8395
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 3 2018
DUI:    16.0415/IJARIIE-8395
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Kedarnath Rajeshwar KoyalkarMIT-SOM
Dr. Sayalee GankarMIT-SOM

Abstract

Management Studies
-
In the ever increasing competitive environment of India, the development and launch of new products has become an important competitive tool and it also demands efforts by all departments of organization to give synergetic results. In a crowded marketplace, there is greater need for differentiation, in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations. In certain industries like the FMCG industry, new product development has become critical to survival. New standards and multi-point competition are pushing FMCG companies to broaden their product lines and introduce new products such as multigrain Noodles, high number of nutrition in health food drink. But as many scholars mentioned, most of the new product fails at there launching stage so it need scientific application to investigate the effectiveness of launch strategy.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 3 2018 Page 313-317
MLA Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies." International Journal Of Advance Research And Innovative Ideas In Education 4.3(2018) : 313-317.
APA Kedarnath Rajeshwar Koyalkar, & Dr. Sayalee Gankar. (2018). A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies. International Journal Of Advance Research And Innovative Ideas In Education, 4(3), 313-317.
Chicago Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 3 (2018) : 313-317.
Oxford Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. 'A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 3, 2018, p. 313-317. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_case_study_of_application_of_Mc_Kinsey_7_S_framework_to_investigate_the_effectiveness_of_new_product_development_and_launch_strategies_in_the_FMCG_sector_ijariie8395.pdf (Accessed : 16 March 2019).
Harvard Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. (2018) 'A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies', International Journal Of Advance Research And Innovative Ideas In Education, 4(3), pp. 313-317IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_case_study_of_application_of_Mc_Kinsey_7_S_framework_to_investigate_the_effectiveness_of_new_product_development_and_launch_strategies_in_the_FMCG_sector_ijariie8395.pdf (Accessed : 16 March 2019)
IEEE Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar, "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 3, pp. 313-317, May-Jun 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_case_study_of_application_of_Mc_Kinsey_7_S_framework_to_investigate_the_effectiveness_of_new_product_development_and_launch_strategies_in_the_FMCG_sector_ijariie8395.pdf [Accessed : 16 March 2019].
Turabian Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 3 (16 March 2019).
Vancouver Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 16 March 2019]; 4(3) : 313-317. Available from: https://ijariie.com/AdminUploadPdf/A_case_study_of_application_of_Mc_Kinsey_7_S_framework_to_investigate_the_effectiveness_of_new_product_development_and_launch_strategies_in_the_FMCG_sector_ijariie8395.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 3/16/2019 3:20:47 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
PERSONALIZED PATHWAYS: ENHANCING MOTIVATION AND OUTCOMES THROUGH DIFFERENTIATED INSTRUCTIONEducationMary LuvJoy L. Corvera Download
Chartering Personalized Learning through the Potential of AIEducationCherry Fel M. Camara Download
Cultural Response Classroom Management: Building Inclusive Learning Environment In Diverse ClassroomManagementGodwin Kwame Dagadu Download
THE EVOLVING LANDSCAPE AND MODERN EDUCATIONAL CHALLENGES, OPPORTUNITIES AND BEST PRACTICESEducational ManagementHerald Hope M. Apole Download
Zero-Waste Hotels: Feasibility and Challenges in Urban vs. Rural AreasManagementMr.Arun Maruti Deokar Download
Nanotech in Healthcare Business: Innovations in Diagnostics, Drug Delivery, and Market Impact.NanotechnologyLakshmi Kalyani Chinthala Download
Competitive Edge through Nano-Manufacturing: Case Studies from Global Markets.NanotechnologyLakshmi Kalyani Chinthala Download
The Role of Nanotechnology in Enhancing Business Intelligence and AnalyticsNanotechnologyLakshmi Kalyani Chinthala Download
Driving Sustainability in Business through Nanotechnological SolutionsNanotechnologyLakshmi Kalyani Chinthala Download
PERSONALITY AND COMMUNICATION SKILLSBUSINESS MANAGEMENTDr Vivek B Kawade Download
Global Leadership: Effective Leadership to Drive Change, Foster Innovation, and Create Inclusive Environment in Today’s Interconnected WorldManagementNaveen Prakash Dubey Download
Artificial Intelligence and Human Interaction: Exploring Methods of Engagement in the Digital EraManagementNaveen Prakash Dubey Download
A STRUCTURAL EQUATION MODEL OF CONFLICT MANAGEMENT STYLES AMONG SCHOOL LEADERS OF HIGHER EDUCATION INSTITUTIONS IN REGION XIEducation, Educational Leadership, Higher Education InstitutionEphryl Shaira C. Jordan-Catalan Download
Sales prediction and competitive product analysis using Power BIManagement Swetha K Download
Strategic Management in the Digital AgeBusiness ManagmentYusuf Khan Download
12
For Authors
  • Submit Paper
  • Processing Charges
  • Submit Payment
Archive
  • Current Issue
  • Past Issue
IJARIIE Board
  • Member Of Board
  • Join As Board
Privacy and Policy
Follow us

Contact Info
  • +91-8401209201 (India)
  • +86-15636082010 (China)
  • ijariiejournal@gmail.com
  • M-20/234 Ami Appt,
    Nr.Naranpura Tele-Exch,
    Naranpura,
    Ahemdabad-380063
    Gujarat,India.
Copyright © 2025. IJARIIE. All Rights Reserved.