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Title: :  THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE
PaperId: :  9002
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 5 2018
DUI:    16.0415/IJARIIE-9002
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sweta JainNational Institute of Fashion Technology

Abstract

social science
Purchase Decision, Return decision, Signal, Return Policy, Leniency, key theories, Conceptual Research Model.
In the online marketplace, one area of growing interest is that of product returns. While most retail stores offer return policies, some offer more lenient return policies than others. A trend towards more liberalized or lenient returns policies is evident in the fashion e-commerce business. This paper focus on various reasons and degree of leniency in return policy. The research finds the literature gap which exist in the area of consumer returns and the scope of the study. The paper also discusses the research questions and the theories associated with the concept. .The paper finally concludes with the variables and Conceptual Research Model on the research topic. The research provides meaningful contributions to both academicians and retail managers.

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IJARIIE Sweta Jain. "THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 5 2018 Page 138-142
MLA Sweta Jain. "THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE." International Journal Of Advance Research And Innovative Ideas In Education 4.5(2018) : 138-142.
APA Sweta Jain. (2018). THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE. International Journal Of Advance Research And Innovative Ideas In Education, 4(5), 138-142.
Chicago Sweta Jain. "THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 5 (2018) : 138-142.
Oxford Sweta Jain. 'THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 5, 2018, p. 138-142. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_RETURN_POLICY_LENIENCY_EFFECTS_CONSUMER_PURCHASE_AND_RETURN_DECISIONS__FASHION_E_COMMERCE_ijariie9002.pdf (Accessed : ).
Harvard Sweta Jain. (2018) 'THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE', International Journal Of Advance Research And Innovative Ideas In Education, 4(5), pp. 138-142IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_RETURN_POLICY_LENIENCY_EFFECTS_CONSUMER_PURCHASE_AND_RETURN_DECISIONS__FASHION_E_COMMERCE_ijariie9002.pdf (Accessed : )
IEEE Sweta Jain, "THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 5, pp. 138-142, Sep-Oct 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_RETURN_POLICY_LENIENCY_EFFECTS_CONSUMER_PURCHASE_AND_RETURN_DECISIONS__FASHION_E_COMMERCE_ijariie9002.pdf [Accessed : ].
Turabian Sweta Jain. "THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 5 ().
Vancouver Sweta Jain. THE RETURN POLICY LENIENCY EFFECTS CONSUMER PURCHASE AND RETURN DECISIONS: FASHION E-COMMERCE. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(5) : 138-142. Available from: https://ijariie.com/AdminUploadPdf/THE_RETURN_POLICY_LENIENCY_EFFECTS_CONSUMER_PURCHASE_AND_RETURN_DECISIONS__FASHION_E_COMMERCE_ijariie9002.pdf
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