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Title: :  FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE
PaperId: :  2198
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 3 2016
DUI:    16.0415/IJARIIE-2198
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sandesh MahajanAmity School Of Communcation, Amity University - Gwalior (m.p.)

Abstract

Film Marketing
Key words : Film Viewership, Mathematical model, Multinomial regression, Indian cinema
There has not been much extensive research performed on market analysis for behavior pattern among college going students. In today`s scenario where college going students are the leading consumer for film production houses, it is very important to understand their behavior pattern to choose a film. This study thus would assist new film maker to acknowledge factors contributing to the behavior pattern among college going students. Also it can attract the television audience to come back to cinema theatre and enjoy the true film viewing experience. This paper thus concentrates to the concept of mathematical modelling of social sciences using the multinomial logistic regression (MLR) technique. This technique is performed to determine the significant factors on these behavioral patterns focusing on the data filtering and cleaning, factor analysis, data transformation, remedial and the removal of insignificant factors. The variables used would include the viewing frequency, film marketing, film attributes, buying behaviour, genre. The best model (M1.0.2) is obtained based on the deviance goodness-of fit statistics via the modified eight selection criteria (M8SC) that thus relates the frequency of film viewers with significant factors, namely story, music, lead actor. This study hence will provide the factors contributing to the sustainability of the Indian film industry

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IJARIIE Sandesh Mahajan. "FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 3 2016 Page 470-474
MLA Sandesh Mahajan. "FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE." International Journal Of Advance Research And Innovative Ideas In Education 2.3(2016) : 470-474.
APA Sandesh Mahajan. (2016). FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE. International Journal Of Advance Research And Innovative Ideas In Education, 2(3), 470-474.
Chicago Sandesh Mahajan. "FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 3 (2016) : 470-474.
Oxford Sandesh Mahajan. 'FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, 2016, p. 470-474. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/FACTORS_CONTRIBUTING_TO_CHANGE_IN_VIEWERSHIP_AMONG_COLLEGE_GOING_STUDENTS_OF_GWALIOR_REGION_THROUGH_MULTI_NOMINAL_REGRESSION_TECHNIQUE_ijariie2198.pdf (Accessed : 28 December 2020).
Harvard Sandesh Mahajan. (2016) 'FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE', International Journal Of Advance Research And Innovative Ideas In Education, 2(3), pp. 470-474IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/FACTORS_CONTRIBUTING_TO_CHANGE_IN_VIEWERSHIP_AMONG_COLLEGE_GOING_STUDENTS_OF_GWALIOR_REGION_THROUGH_MULTI_NOMINAL_REGRESSION_TECHNIQUE_ijariie2198.pdf (Accessed : 28 December 2020)
IEEE Sandesh Mahajan, "FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, pp. 470-474, May-Jun 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/FACTORS_CONTRIBUTING_TO_CHANGE_IN_VIEWERSHIP_AMONG_COLLEGE_GOING_STUDENTS_OF_GWALIOR_REGION_THROUGH_MULTI_NOMINAL_REGRESSION_TECHNIQUE_ijariie2198.pdf [Accessed : 28 December 2020].
Turabian Sandesh Mahajan. "FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 3 (28 December 2020).
Vancouver Sandesh Mahajan. FACTORS CONTRIBUTING TO CHANGE IN VIEWERSHIP AMONG COLLEGE GOING STUDENTS OF GWALIOR REGION THROUGH MULTI NOMINAL REGRESSION TECHNIQUE. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 28 December 2020]; 2(3) : 470-474. Available from: https://ijariie.com/AdminUploadPdf/FACTORS_CONTRIBUTING_TO_CHANGE_IN_VIEWERSHIP_AMONG_COLLEGE_GOING_STUDENTS_OF_GWALIOR_REGION_THROUGH_MULTI_NOMINAL_REGRESSION_TECHNIQUE_ijariie2198.pdf
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