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Title: :  The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.
PaperId: :  9083
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 6 2018
DUI:    16.0415/IJARIIE-9083
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
HARDIK PANCHALPrin. L. N. Welingkar Institute of Management Development & Research.
RUSHAB SHAHPrin. L. N. Welingkar Institute of Management Development & Research.

Abstract

Marketing
Hotel, CRM, Customer Satisfaction.
This study which was done is to determine the impact of Customer Relationship Management (CRM) in hotel Industry. CRM is an important tool or an approach which helps In growth of business in all the organization or firms. In this context, the importance of CRM concept in hotel industry for their growth and profitability has been discussed. The objectives of the study were to determine if CRM has an impact on customer loyalty. For new hotels acquiring new customers are important for their business growth, while for the old customers customer loyalty is important, Since acquiring new customers is a costly affair then retention of old customers. Even a comparison in made between high/medium tariff and low tariff hotels in this study. Most of the respondents had heard about the hotel from newspaper and referrals from people who had used the hotel. Most of the respondents agreed that they would come back to the hotel where good practices have been followed by the hotels for customer satisfaction.

Citations

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IJARIIE HARDIK PANCHAL, and RUSHAB SHAH. "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry." International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 6 2018 Page 262-265
MLA HARDIK PANCHAL, and RUSHAB SHAH. "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.." International Journal Of Advance Research And Innovative Ideas In Education 4.6(2018) : 262-265.
APA HARDIK PANCHAL, & RUSHAB SHAH. (2018). The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.. International Journal Of Advance Research And Innovative Ideas In Education, 4(6), 262-265.
Chicago HARDIK PANCHAL, and RUSHAB SHAH. "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 6 (2018) : 262-265.
Oxford HARDIK PANCHAL, and RUSHAB SHAH. 'The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, 2018, p. 262-265. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Impact_of_Effective_Customer_Relationship_Management__CRM__in_Hotel_Industry__ijariie9083.pdf (Accessed : ).
Harvard HARDIK PANCHAL, and RUSHAB SHAH. (2018) 'The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.', International Journal Of Advance Research And Innovative Ideas In Education, 4(6), pp. 262-265IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Impact_of_Effective_Customer_Relationship_Management__CRM__in_Hotel_Industry__ijariie9083.pdf (Accessed : )
IEEE HARDIK PANCHAL, and RUSHAB SHAH, "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, pp. 262-265, Nov-Dec 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Impact_of_Effective_Customer_Relationship_Management__CRM__in_Hotel_Industry__ijariie9083.pdf [Accessed : ].
Turabian HARDIK PANCHAL, and RUSHAB SHAH. "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 6 ().
Vancouver HARDIK PANCHAL, and RUSHAB SHAH. The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(6) : 262-265. Available from: https://ijariie.com/AdminUploadPdf/The_Impact_of_Effective_Customer_Relationship_Management__CRM__in_Hotel_Industry__ijariie9083.pdf
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