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Title: :  A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY
PaperId: :  9296
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 6 2018
DUI:    16.0415/IJARIIE-9296
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shreya DixitBalaji Institute of Modern Management

Abstract

Management
Kara, kara wipes, future group, SKINCARE, Chandigarh, SPSS, FMCG, consumer, refreshing, sunscreen, awareness, income, age.
The purpose of this research paper is to understand the consumers’ behaviour towards wet wipes by analysing the market and also creating awareness among them by sampling activities. The primary data has been collected through a structured self-designed questionnaire and filled by the walk in customers at various stores. Total 106 consumers were used as a sample using Convenience sampling. The data analysis has been done using Friedman Test with the help of SPSS and advanced excel. The study found that satisfaction is derived majorly from product quality. The study also found that two major factors affecting the consumer buying behaviour are the Quantity of the Wipes & Price of the Wipes. This Research Paper is the outcome of the Research conducted during the Internship Project with Future Consumer Limited.

Citations

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IJARIIE Shreya Dixit. "A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 6 2018 Page 228-240
MLA Shreya Dixit. "A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY." International Journal Of Advance Research And Innovative Ideas In Education 4.6(2018) : 228-240.
APA Shreya Dixit. (2018). A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY. International Journal Of Advance Research And Innovative Ideas In Education, 4(6), 228-240.
Chicago Shreya Dixit. "A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 6 (2018) : 228-240.
Oxford Shreya Dixit. 'A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, 2018, p. 228-240. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_BUYING_BEHAVIOUR_WITH_RESPECT_TO_KARA_SKIN_CARE_WIPES_WITH_SPECIAL_REFERENCE_TO_CHANDIGARH_CITY_ijariie9296.pdf (Accessed : ).
Harvard Shreya Dixit. (2018) 'A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY', International Journal Of Advance Research And Innovative Ideas In Education, 4(6), pp. 228-240IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_BUYING_BEHAVIOUR_WITH_RESPECT_TO_KARA_SKIN_CARE_WIPES_WITH_SPECIAL_REFERENCE_TO_CHANDIGARH_CITY_ijariie9296.pdf (Accessed : )
IEEE Shreya Dixit, "A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, pp. 228-240, Nov-Dec 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_BUYING_BEHAVIOUR_WITH_RESPECT_TO_KARA_SKIN_CARE_WIPES_WITH_SPECIAL_REFERENCE_TO_CHANDIGARH_CITY_ijariie9296.pdf [Accessed : ].
Turabian Shreya Dixit. "A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 6 ().
Vancouver Shreya Dixit. A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(6) : 228-240. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_BUYING_BEHAVIOUR_WITH_RESPECT_TO_KARA_SKIN_CARE_WIPES_WITH_SPECIAL_REFERENCE_TO_CHANDIGARH_CITY_ijariie9296.pdf
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