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Title: :  IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)
PaperId: :  9785
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 3 2019
DUI:    16.0415/IJARIIE-9785
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mr Adegbite Ganiu AdewaleOgun State Institute of Technology
Ademola Joshua AdeniranOgun State Institute of Technology

Abstract

Marketing
Marketing Mix, Extended marketing Mix, Customer Satisfactions, Efficiency in Operation of Manufacturing firms and Nestle Nig Plc.
This paper critically examined the impact of marketing mix on customer satisfaction, with specific focus on Nestle Nig Plc, Lagos-State. This study employed a descriptive survey design. A sample size of 77 respondents was selected using simple random sampling technique of which 77 respondents filled and returned the questionnaire. Data from the questionnaire was analyzed using special software for statistics which is called statistical package for social science (SPSS) version 20. The study found out that there is a correlation between marketing mix and customer satisfaction. Also, the study finds out that there is relationship between marketing mix and efficiency operations of manufacturing firms and therefore recommends that Critical analysis should be used prior to implementations of marketing mix

Citations

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IJARIIE Mr Adegbite Ganiu Adewale, and Ademola Joshua Adeniran. "IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 3 2019 Page 1811-1819
MLA Mr Adegbite Ganiu Adewale, and Ademola Joshua Adeniran. "IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)." International Journal Of Advance Research And Innovative Ideas In Education 5.3(2019) : 1811-1819.
APA Mr Adegbite Ganiu Adewale, & Ademola Joshua Adeniran. (2019). IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC). International Journal Of Advance Research And Innovative Ideas In Education, 5(3), 1811-1819.
Chicago Mr Adegbite Ganiu Adewale, and Ademola Joshua Adeniran. "IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 3 (2019) : 1811-1819.
Oxford Mr Adegbite Ganiu Adewale, and Ademola Joshua Adeniran. 'IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 3, 2019, p. 1811-1819. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/IMPACT_OF_MARKETING_MIX_ON_CUSTOMER_SATISFACTION___A_STUDY_OF_NESTLE_NIG_PLC__ijariie9785.pdf (Accessed : 03 December 2022).
Harvard Mr Adegbite Ganiu Adewale, and Ademola Joshua Adeniran. (2019) 'IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)', International Journal Of Advance Research And Innovative Ideas In Education, 5(3), pp. 1811-1819IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/IMPACT_OF_MARKETING_MIX_ON_CUSTOMER_SATISFACTION___A_STUDY_OF_NESTLE_NIG_PLC__ijariie9785.pdf (Accessed : 03 December 2022)
IEEE Mr Adegbite Ganiu Adewale, and Ademola Joshua Adeniran, "IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 3, pp. 1811-1819, May-Jun 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/IMPACT_OF_MARKETING_MIX_ON_CUSTOMER_SATISFACTION___A_STUDY_OF_NESTLE_NIG_PLC__ijariie9785.pdf [Accessed : 03 December 2022].
Turabian Mr Adegbite Ganiu Adewale, and Ademola Joshua Adeniran. "IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 3 (03 December 2022).
Vancouver Mr Adegbite Ganiu Adewale, and Ademola Joshua Adeniran. IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC). International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : 03 December 2022]; 5(3) : 1811-1819. Available from: https://ijariie.com/AdminUploadPdf/IMPACT_OF_MARKETING_MIX_ON_CUSTOMER_SATISFACTION___A_STUDY_OF_NESTLE_NIG_PLC__ijariie9785.pdf
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