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Title: :  A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC
PaperId: :  10106
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 2 2019
DUI:    16.0415/IJARIIE-10106
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
K. HARI KRISHNANPRINCE SHRI VENKATESHWARA PADMAVATHY ENGINEERING COLLEGE
S.RATHIKA PRINCE SHRI VENKATESHWARA PADMAVATHY ENGINEERING COLLEGE
S.SATHIYA NAVEENAPRINCE SHRI VENKATESHWARA PADMAVATHY ENGINEERING COLLEGE

Abstract

MARKETING
Consumer Purchasing Behavior - Consumer Interest - Consumer Perception - Consumer Mentality
This study aims to examine the influence of consumer buying behavior in SIVA PLASTIC. In order to promote Siva plastic product by consumer purchase decision. The research design used for the study was descriptive research design. The data collected by using the questionnaires. The statistical tools used in this study are Rank correlation, one way ANOVA, and Pearson’s coefficient correlation. Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s well-being, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of compulsivity antecedents. Gender, consumers’ tendency to make unplanned purchases, and their tendency to buy products not on shopping lists, serve to predict compulsive tendencies in a sample of consumers. The findings suggest that these antecedents affect compulsive tendencies. The study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies by getting an insight about what affects the decision making of consumers. The purpose of this paper is to analyze the theoretical aspects of consumer buying behavior and the factors that influence it. This paper also reviews the relationship between consumer buying behavior and the factors that influence the consumer’s purchasing process and purchase decision.

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IJARIIE K. HARI KRISHNAN, S.RATHIKA , and S.SATHIYA NAVEENA. "A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 2 2019 Page 2761-2767
MLA K. HARI KRISHNAN, S.RATHIKA , and S.SATHIYA NAVEENA. "A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC." International Journal Of Advance Research And Innovative Ideas In Education 5.2(2019) : 2761-2767.
APA K. HARI KRISHNAN, S.RATHIKA , & S.SATHIYA NAVEENA. (2019). A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC. International Journal Of Advance Research And Innovative Ideas In Education, 5(2), 2761-2767.
Chicago K. HARI KRISHNAN, S.RATHIKA , and S.SATHIYA NAVEENA. "A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 2 (2019) : 2761-2767.
Oxford K. HARI KRISHNAN, S.RATHIKA , and S.SATHIYA NAVEENA. 'A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 2, 2019, p. 2761-2767. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_INFLUENCE_OF_MARKETING_TOWARDS_CONSUMER_PURCHASING_BEHAVIOR_WITH_REFERENCE_TO_SIVA_PLASTIC_ijariie10106.pdf (Accessed : ).
Harvard K. HARI KRISHNAN, S.RATHIKA , and S.SATHIYA NAVEENA. (2019) 'A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC', International Journal Of Advance Research And Innovative Ideas In Education, 5(2), pp. 2761-2767IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_INFLUENCE_OF_MARKETING_TOWARDS_CONSUMER_PURCHASING_BEHAVIOR_WITH_REFERENCE_TO_SIVA_PLASTIC_ijariie10106.pdf (Accessed : )
IEEE K. HARI KRISHNAN, S.RATHIKA , and S.SATHIYA NAVEENA, "A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 2, pp. 2761-2767, Mar-App 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_INFLUENCE_OF_MARKETING_TOWARDS_CONSUMER_PURCHASING_BEHAVIOR_WITH_REFERENCE_TO_SIVA_PLASTIC_ijariie10106.pdf [Accessed : ].
Turabian K. HARI KRISHNAN, S.RATHIKA , and S.SATHIYA NAVEENA. "A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 2 ().
Vancouver K. HARI KRISHNAN, S.RATHIKA , and S.SATHIYA NAVEENA. A STUDY ON INFLUENCE OF MARKETING TOWARDS CONSUMER PURCHASING BEHAVIOR WITH REFERENCE TO SIVA PLASTIC. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : ]; 5(2) : 2761-2767. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_INFLUENCE_OF_MARKETING_TOWARDS_CONSUMER_PURCHASING_BEHAVIOR_WITH_REFERENCE_TO_SIVA_PLASTIC_ijariie10106.pdf
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