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Title: :  A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI
PaperId: :  10116
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 2 2019
DUI:    16.0415/IJARIIE-10116
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
D.SIVAGAMIPrince Shri Venkateshwara Padmavathy Engineering College
D.RUBINIPrince Shri Venkateshwara Padmavathy Engineering College
S.RATHIKAPrince Shri Venkateshwara Padmavathy Engineering College

Abstract

Marketing
Consumer Behaviour
Consumer Behaviour is the Process Involved When Individuals or Groups Select, Use, or Dispose of Products, Services, Ideas or Experiences (Exchange) to Satisfy Needs and Desires. The aim of marketing is to meet and satisfy target customer needs and wants. Market research is often needed to ensure that retailers provide what customers really want and not what we think they want. This study is based on a survey done on customers of a Thirumala milk product. Thirumala milk product is different type of milk product, which came in to existence in India since 1994. It is a type of milk product where various kinds of products are available. My study is on determining the customer’s buying behaviour of customer, demand for Thirumala milk product and the satisfaction level of customers in Thirumala milk product. The study will find out the current status of Thirumala milk product and determine where it stands in the current market. The data collection approach adopted was qualitative as well as quantitative research. The instrument used for the data collection was direct interview & questionnaire. The target respondents were the visitors of Thirumala milk product, Chennai, with the sample size of 100. Tables & charts have been used to translate the responses into meaningful information to get the most out of the collected data. Based on these the inferences have been drawn with peer supportive data. This report also mentions the various marketing strategies implemented by Thirumala milk product, Chennai to earn its revenue.

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IJARIIE D.SIVAGAMI, D.RUBINI, and S.RATHIKA. "A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 2 2019 Page 2851-2858
MLA D.SIVAGAMI, D.RUBINI, and S.RATHIKA. "A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI." International Journal Of Advance Research And Innovative Ideas In Education 5.2(2019) : 2851-2858.
APA D.SIVAGAMI, D.RUBINI, & S.RATHIKA. (2019). A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI. International Journal Of Advance Research And Innovative Ideas In Education, 5(2), 2851-2858.
Chicago D.SIVAGAMI, D.RUBINI, and S.RATHIKA. "A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 2 (2019) : 2851-2858.
Oxford D.SIVAGAMI, D.RUBINI, and S.RATHIKA. 'A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 2, 2019, p. 2851-2858. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_BEHAVIOUR_WITH_REFERENCE_TO_THIRUMALA_MILK_PRODUCTS_PVT_LTD_CHENNAI_ijariie10116.pdf (Accessed : ).
Harvard D.SIVAGAMI, D.RUBINI, and S.RATHIKA. (2019) 'A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI', International Journal Of Advance Research And Innovative Ideas In Education, 5(2), pp. 2851-2858IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_BEHAVIOUR_WITH_REFERENCE_TO_THIRUMALA_MILK_PRODUCTS_PVT_LTD_CHENNAI_ijariie10116.pdf (Accessed : )
IEEE D.SIVAGAMI, D.RUBINI, and S.RATHIKA, "A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 2, pp. 2851-2858, Mar-App 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_BEHAVIOUR_WITH_REFERENCE_TO_THIRUMALA_MILK_PRODUCTS_PVT_LTD_CHENNAI_ijariie10116.pdf [Accessed : ].
Turabian D.SIVAGAMI, D.RUBINI, and S.RATHIKA. "A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 2 ().
Vancouver D.SIVAGAMI, D.RUBINI, and S.RATHIKA. A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO THIRUMALA MILK PRODUCTS PVT LTD CHENNAI. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : ]; 5(2) : 2851-2858. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMER_BEHAVIOUR_WITH_REFERENCE_TO_THIRUMALA_MILK_PRODUCTS_PVT_LTD_CHENNAI_ijariie10116.pdf
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