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Title: :  THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT
PaperId: :  10341
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 3 2019
DUI:    16.0415/IJARIIE-10341
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ms. K. SuganyaEastern University Sri Lanka
Mrs.V.R.RagelEastern University Sri Lanka

Abstract

Marketing
Sales People’ Idealized Influence Behaviour, Customer Loyalty.
This study aimed at investigating influence of Sales People’s idealized influence behaviour on Customer Loyalty in Insurance Companies in Batticaloa District. The objectives of the study are to identify the level, relationship and impact of sales people’s idealized influence behaviour on customer loyalty. The Study had been conducted among 386 life insurance customers in Batticaloa district and stratified random sampling was used. Descriptive statistics, correlation and regression analysis were used to analyze the data. Hypothesis was developed and tested by correlation analysis. The study found that the sales people’s idealized influence behavior and customer loyalty were high level in Batticaloa district. It has been proven that there is a strong positive relationship between idealized influence behaviour and customer loyalty; and sale people‘s idealized influence behaviour significantly influenced customer loyalty of the insurance companies. The study contributes to existing theoretical and practical knowledge by providing evidence about the relationship between sales people’s idealized influence behaviour and customer loyalty. The life insurance sector is growing rapidly in Sri Lanka. Hence this research has the potential to contribute to the overall insurance companies in terms of how to maintain long term relationship between the insurance companies and their customers.

Citations

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IJARIIE Ms. K. Suganya, and Mrs.V.R.Ragel. "THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 3 2019 Page 1770-1778
MLA Ms. K. Suganya, and Mrs.V.R.Ragel. "THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 5.3(2019) : 1770-1778.
APA Ms. K. Suganya, & Mrs.V.R.Ragel. (2019). THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education, 5(3), 1770-1778.
Chicago Ms. K. Suganya, and Mrs.V.R.Ragel. "THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 3 (2019) : 1770-1778.
Oxford Ms. K. Suganya, and Mrs.V.R.Ragel. 'THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 3, 2019, p. 1770-1778. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_SALES_PEOPLE’S_IDEALIZED_INFLUENCE_BEHAVIOUR_ON_CUSTOMER_LOYALTY_IN_INSURANCE_COMPANIES_IN_BATTICALOA_DISTRICT_ijariie10341.pdf (Accessed : ).
Harvard Ms. K. Suganya, and Mrs.V.R.Ragel. (2019) 'THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, 5(3), pp. 1770-1778IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_SALES_PEOPLE’S_IDEALIZED_INFLUENCE_BEHAVIOUR_ON_CUSTOMER_LOYALTY_IN_INSURANCE_COMPANIES_IN_BATTICALOA_DISTRICT_ijariie10341.pdf (Accessed : )
IEEE Ms. K. Suganya, and Mrs.V.R.Ragel, "THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 3, pp. 1770-1778, May-Jun 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_SALES_PEOPLE’S_IDEALIZED_INFLUENCE_BEHAVIOUR_ON_CUSTOMER_LOYALTY_IN_INSURANCE_COMPANIES_IN_BATTICALOA_DISTRICT_ijariie10341.pdf [Accessed : ].
Turabian Ms. K. Suganya, and Mrs.V.R.Ragel. "THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 3 ().
Vancouver Ms. K. Suganya, and Mrs.V.R.Ragel. THE EFFECT OF SALES PEOPLE’S IDEALIZED INFLUENCE BEHAVIOUR ON CUSTOMER LOYALTY IN INSURANCE COMPANIES IN BATTICALOA DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : ]; 5(3) : 1770-1778. Available from: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_SALES_PEOPLE’S_IDEALIZED_INFLUENCE_BEHAVIOUR_ON_CUSTOMER_LOYALTY_IN_INSURANCE_COMPANIES_IN_BATTICALOA_DISTRICT_ijariie10341.pdf
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