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Title: :  An Analysis of consumer attitude toward buying decision: An Empirical Approach
PaperId: :  10539
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 3 2019
DUI:    16.0415/IJARIIE-10539
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sobia NaseemLiaoning Technical University, Liaoning, China
Gao Lei FuLiaoning Technical University, Liaoning, China
Vu Thi LanLiaoning Technical University, Liaoning, China
Shazia SalamatLiaoning Technical University, Liaoning, China

Abstract

Optimization and Decision Making
Cause Related Marketing, Business Organization, Strategy
Cause-related marketing is considered as a strategic tool for studying consumer connectivity with organizations. This study investigated product prices, marketing communications, and consumer attitude in the design of effective marketing strategies. Quantitative data was collected from 204 brand customers using CRM (Rose Petal, Shezan & Kashmir Banaspati). The results showed that product prices and market communication are the most important factors affecting consumer purchasing behavior. Consumers are more concerned about supporting local / national social welfare organizations than with international NGOs. All in all, we can conclude that the CRM strategy is a good tool for organizing sales, promoting goodwill and developing long-term revenue. From the managerial Perspective CRM is a win-win strategy for both parties (a commercial organization and a non-profit organization) and the customer feels happiness when they serve the better of society. This study also highlights the importance of NGOs' choice, as it involves a lot of customers.

Citations

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IJARIIE Sobia Naseem, Gao Lei Fu, Vu Thi Lan, and Shazia Salamat. "An Analysis of consumer attitude toward buying decision: An Empirical Approach" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 3 2019 Page 2036-2043
MLA Sobia Naseem, Gao Lei Fu, Vu Thi Lan, and Shazia Salamat. "An Analysis of consumer attitude toward buying decision: An Empirical Approach." International Journal Of Advance Research And Innovative Ideas In Education 5.3(2019) : 2036-2043.
APA Sobia Naseem, Gao Lei Fu, Vu Thi Lan, & Shazia Salamat. (2019). An Analysis of consumer attitude toward buying decision: An Empirical Approach. International Journal Of Advance Research And Innovative Ideas In Education, 5(3), 2036-2043.
Chicago Sobia Naseem, Gao Lei Fu, Vu Thi Lan, and Shazia Salamat. "An Analysis of consumer attitude toward buying decision: An Empirical Approach." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 3 (2019) : 2036-2043.
Oxford Sobia Naseem, Gao Lei Fu, Vu Thi Lan, and Shazia Salamat. 'An Analysis of consumer attitude toward buying decision: An Empirical Approach', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 3, 2019, p. 2036-2043. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/An_Analysis_of_consumer_attitude_toward_buying_decision__An_Empirical_Approach_ijariie10539.pdf (Accessed : ).
Harvard Sobia Naseem, Gao Lei Fu, Vu Thi Lan, and Shazia Salamat. (2019) 'An Analysis of consumer attitude toward buying decision: An Empirical Approach', International Journal Of Advance Research And Innovative Ideas In Education, 5(3), pp. 2036-2043IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/An_Analysis_of_consumer_attitude_toward_buying_decision__An_Empirical_Approach_ijariie10539.pdf (Accessed : )
IEEE Sobia Naseem, Gao Lei Fu, Vu Thi Lan, and Shazia Salamat, "An Analysis of consumer attitude toward buying decision: An Empirical Approach," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 3, pp. 2036-2043, May-Jun 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/An_Analysis_of_consumer_attitude_toward_buying_decision__An_Empirical_Approach_ijariie10539.pdf [Accessed : ].
Turabian Sobia Naseem, Gao Lei Fu, Vu Thi Lan, and Shazia Salamat. "An Analysis of consumer attitude toward buying decision: An Empirical Approach." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 3 ().
Vancouver Sobia Naseem, Gao Lei Fu, Vu Thi Lan, and Shazia Salamat. An Analysis of consumer attitude toward buying decision: An Empirical Approach. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : ]; 5(3) : 2036-2043. Available from: https://ijariie.com/AdminUploadPdf/An_Analysis_of_consumer_attitude_toward_buying_decision__An_Empirical_Approach_ijariie10539.pdf
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