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Title: :  “A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”
PaperId: :  2639
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 3 2016
DUI:    16.0415/IJARIIE-2639
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.K.P.BalakrishnanPark’s College, Tirpur Tamilnadu, India

Abstract

Commerce,
SME Bank Customers,Bank services,Satisfaction
The primary objective of the this research is to evaluate the banking services provided to small and medium enterprises (SME) customers in Coimbatore. The primary objectives is achieved through finding out the new product requirements of SME customers, customer satisfaction level and marketing effectiveness of banks at Coimbatore.The descriptive research is used by the researcher. The sampling technique that was adopted for the study was convenience sampling a type of non-probability sampling. The primary data was collected through the interview method using a structured questionnaire. The sample size was hundred, to get the results of the researcher the data are analysed using statistical tools like percentage analysis, chi-square test and weighted average analysis. Some respondents’ unwillingness to answer the question is the difficulty faced while collecting the data the study reveals that majority satisfied about the banking services in Coimbatore. ICICI marketing effectiveness is high in Coimbatore.The use of interest banking in low the customer satisfaction level in the current account of ICICI bank is high compared to other banks.The customers also want introduction of need based new products. Suggestion and recommendation are made to increase the current level of performance by the banks.

Citations

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IJARIIE Dr.K.P.Balakrishnan. "“A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 3 2016 Page 3555-3562
MLA Dr.K.P.Balakrishnan. "“A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”." International Journal Of Advance Research And Innovative Ideas In Education 2.3(2016) : 3555-3562.
APA Dr.K.P.Balakrishnan. (2016). “A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”. International Journal Of Advance Research And Innovative Ideas In Education, 2(3), 3555-3562.
Chicago Dr.K.P.Balakrishnan. "“A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 3 (2016) : 3555-3562.
Oxford Dr.K.P.Balakrishnan. '“A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, 2016, p. 3555-3562. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/“A_STUDY_TO_EVALUATE_THE_BANKING_SERVICES__PROVIDED_TO_SME_CUSTOMERS_IN_COIMBATORE”_ijariie2639.pdf (Accessed : 16 August 2024).
Harvard Dr.K.P.Balakrishnan. (2016) '“A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”', International Journal Of Advance Research And Innovative Ideas In Education, 2(3), pp. 3555-3562IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/“A_STUDY_TO_EVALUATE_THE_BANKING_SERVICES__PROVIDED_TO_SME_CUSTOMERS_IN_COIMBATORE”_ijariie2639.pdf (Accessed : 16 August 2024)
IEEE Dr.K.P.Balakrishnan, "“A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, pp. 3555-3562, May-Jun 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/“A_STUDY_TO_EVALUATE_THE_BANKING_SERVICES__PROVIDED_TO_SME_CUSTOMERS_IN_COIMBATORE”_ijariie2639.pdf [Accessed : 16 August 2024].
Turabian Dr.K.P.Balakrishnan. "“A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 3 (16 August 2024).
Vancouver Dr.K.P.Balakrishnan. “A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS IN COIMBATORE”. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 16 August 2024]; 2(3) : 3555-3562. Available from: https://ijariie.com/AdminUploadPdf/“A_STUDY_TO_EVALUATE_THE_BANKING_SERVICES__PROVIDED_TO_SME_CUSTOMERS_IN_COIMBATORE”_ijariie2639.pdf
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