Call for Papers:Vol.11 Issue.4

Submission
Last date		 28-Aug-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-4. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Service Quality in Convenience Stores: A Predictor of Customer Satisfaction
PaperId: :  10676
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 4 2019
DUI:    16.0415/IJARIIE-10676
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Monalisa KhatreIIPS,DAVV
Dr.Vijaylaxmi IyengarBM College of Management and Research Indore

Abstract

Marketing
Tangibility, Reliability, Assurance, Empathy, Responsiveness, Customer Satisfaction.
Organized Retail Industry is one of the most growing industries in India and was forecasted to grow by 31% in the year 2018. It is expected to grow to USD 1200 billion by the year 2021. India is ranked as fifth most preferred destination in retail sector which gives an edge to different companies in the retail chain. Convenience stores contribute a major part in the retail sector and will continue to be the important part in the years to come. According to BCG’s latest survey it has been found that from 2009 to 2017 convenience stores captured the large share in the retail market and also grew at exceptionally faster than other type of retail stores. In this study, Ondoor, Reliance, Supermarket, Aapurti stores are selected and determined the service quality and its impact on customer satisfaction.The objective of this study is to examine the impact of service quality (tangibility, reliability, assurance, empathy, responsiveness) on customer satisfaction and for these total 90 customers is selected from the selected convenience stores in Indore city. Through the application of regression, hypothesis was tested and found that the customers are satisfied with the service quality provided in convenience stores.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "Service Quality in Convenience Stores: A Predictor of Customer Satisfaction" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 4 2019 Page 861-867
MLA Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "Service Quality in Convenience Stores: A Predictor of Customer Satisfaction." International Journal Of Advance Research And Innovative Ideas In Education 5.4(2019) : 861-867.
APA Monalisa Khatre, & Dr.Vijaylaxmi Iyengar. (2019). Service Quality in Convenience Stores: A Predictor of Customer Satisfaction. International Journal Of Advance Research And Innovative Ideas In Education, 5(4), 861-867.
Chicago Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "Service Quality in Convenience Stores: A Predictor of Customer Satisfaction." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 4 (2019) : 861-867.
Oxford Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. 'Service Quality in Convenience Stores: A Predictor of Customer Satisfaction', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 4, 2019, p. 861-867. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Service_Quality_in_Convenience_Stores__A_Predictor_of_Customer_Satisfaction_ijariie10676.pdf (Accessed : 12 November 2024).
Harvard Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. (2019) 'Service Quality in Convenience Stores: A Predictor of Customer Satisfaction', International Journal Of Advance Research And Innovative Ideas In Education, 5(4), pp. 861-867IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Service_Quality_in_Convenience_Stores__A_Predictor_of_Customer_Satisfaction_ijariie10676.pdf (Accessed : 12 November 2024)
IEEE Monalisa Khatre, and Dr.Vijaylaxmi Iyengar, "Service Quality in Convenience Stores: A Predictor of Customer Satisfaction," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 4, pp. 861-867, Jul-Aug 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/Service_Quality_in_Convenience_Stores__A_Predictor_of_Customer_Satisfaction_ijariie10676.pdf [Accessed : 12 November 2024].
Turabian Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "Service Quality in Convenience Stores: A Predictor of Customer Satisfaction." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 4 (12 November 2024).
Vancouver Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. Service Quality in Convenience Stores: A Predictor of Customer Satisfaction. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : 12 November 2024]; 5(4) : 861-867. Available from: https://ijariie.com/AdminUploadPdf/Service_Quality_in_Convenience_Stores__A_Predictor_of_Customer_Satisfaction_ijariie10676.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 11/12/2024 2:53:35 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Role of social media brand perceptionmanagement scienceSrinathsankar N Download
“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"commerceKumari Muskan Download
Analysing Consumer Preferences and Brand Choices for EV Cars Through the VALS Framework: A Study in Coimbatore & Maduraicommerce JAYALAKSHMI S Download
“A STUDY ON EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM” (WITH SPECIAL REFERENCE TO TIRUPPUR METROPOLITAN)Commerce - MarketingDr. A Y Kettiramalingam Download
A STUDY ON OUTPATIENT PERCEPTION TOWARDS SERVICE QUALITY OF KMCH HOSPITAL IN KOVILPALAYAMMarketingDr. V.M. Tharaka Rani. Download
A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISINGMarketingDr.M.Prakash Download
THE SERVICE PROVIDED BY PRIVATE HOSPITAL USING SERVQUAL MODELmanagementMohammed Ashif S Download
Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from BhopalMarketing Dr. Pankaj Sharma Download
R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODELBusiness and Marketing Akekue-Alex Nennaaton (PhD) Download
AN ANALYTICAL STUDY ON SALES POSITION OF SELECTED IRON AND STEEL COMPANIES IN INDIAmarketing Dr. Urmila Bairathi Download
Analyzing the Effects of Influencer Marketing on Consumer Behavior: A District-Level StudyMarketing Management Ajay Singh Dhakad Download
The Impact of Marketing Mix on buying manners for Community Products at Traditional Markets: A StudyManagementDr. Rishi Nepalia Download
The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research StudyManagementDr. Rishi Nepalia Download
Challenging by Participation: A Winning Marketing ToolManagementDr. Rishi Nepalia Download
The Marketing Audit as a Method for Evaluating the Marketing PlanManagementDr. Rishi Nepalia Download
12