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Title: :  CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY
PaperId: :  10684
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 4 2019
DUI:    16.0415/IJARIIE-10684
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.C.VIJAISt.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu
M. Elayaraja St.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu

Abstract

Commerce
Organic products, Organic consumerism, Environmental concern, Consumer’s approach, Market Potential
Organic is a growing market throughout the world, as more and more people understand the importance of consuming organic products. Organic products are produced without the use of any artificial chemical. Fertilizers, and pesticides. Consumers prefer organic food due to safety, human health, and environmental concern and also due to attributes like nutrition value, taste, freshness, and appearance of organic food matters a lot for consumers. The study aims at understanding the consumer perception towards organic product .the objectives are to examine the organic consciousness, awareness level, attitude, and respondents valuable suggestions. 300 respondents have been selected simple random methods. Tools used for the study are Percentage analysis, Weighted Average and Chi-Square Test.

Citations

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IJARIIE Dr.C.VIJAI, and M. Elayaraja . "CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 4 2019 Page 1018-1022
MLA Dr.C.VIJAI, and M. Elayaraja . "CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY." International Journal Of Advance Research And Innovative Ideas In Education 5.4(2019) : 1018-1022.
APA Dr.C.VIJAI, & M. Elayaraja . (2019). CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY. International Journal Of Advance Research And Innovative Ideas In Education, 5(4), 1018-1022.
Chicago Dr.C.VIJAI, and M. Elayaraja . "CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 4 (2019) : 1018-1022.
Oxford Dr.C.VIJAI, and M. Elayaraja . 'CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 4, 2019, p. 1018-1022. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/CUSTOMER_PERCEPTION_TOWARDS_ORGANIC_PRODUCTS___A_STUDY_WITH_REFERENCE_TO_CHENNAI_CITY_ijariie10684.pdf (Accessed : 17 May 2020).
Harvard Dr.C.VIJAI, and M. Elayaraja . (2019) 'CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY', International Journal Of Advance Research And Innovative Ideas In Education, 5(4), pp. 1018-1022IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/CUSTOMER_PERCEPTION_TOWARDS_ORGANIC_PRODUCTS___A_STUDY_WITH_REFERENCE_TO_CHENNAI_CITY_ijariie10684.pdf (Accessed : 17 May 2020)
IEEE Dr.C.VIJAI, and M. Elayaraja , "CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 4, pp. 1018-1022, Jul-Aug 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/CUSTOMER_PERCEPTION_TOWARDS_ORGANIC_PRODUCTS___A_STUDY_WITH_REFERENCE_TO_CHENNAI_CITY_ijariie10684.pdf [Accessed : 17 May 2020].
Turabian Dr.C.VIJAI, and M. Elayaraja . "CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 4 (17 May 2020).
Vancouver Dr.C.VIJAI, and M. Elayaraja . CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : 17 May 2020]; 5(4) : 1018-1022. Available from: https://ijariie.com/AdminUploadPdf/CUSTOMER_PERCEPTION_TOWARDS_ORGANIC_PRODUCTS___A_STUDY_WITH_REFERENCE_TO_CHENNAI_CITY_ijariie10684.pdf
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