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Title: :  Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers
PaperId: :  10974
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 6 2019
DUI:    16.0415/IJARIIE-10974
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Gabriel Miles D. CalpoturaPolytechnic University of the Philippines
Ma. Jasmindee B. BautistaPolytechnic University of the Philippines
Charmaine A. SualloPolytechnic University of the Philippines
Mecmack A. NarteaPolytechnic University of the Philippines

Abstract

Marketing Management
Buying behavior, packaging attributes, labels, consumers
This research was conducted in the Polytechnic University of the Philippines specifically with the young consumers of College of Business Administration which aims to identify and examine variables like packaging attributes that could affect young consumers' buying behaviour. Questionnaires were distributed to the respondents which contains a set of systematically structured questions in order for the researchers to get needed information from respondents. A total of 337 survey questionnaires were given to the respondents of the study. To get the sample size from the total population, the researchers used Cochran formula and then selected students through simple random sampling. As we go through this research, the results will show that packaging color, label and the quality of the packaging material are given weight by the PUP College of Business Administration young consumers. Furthermore, all the findings of this research will be used to provide guidance for marketers' perception towards different factors regarding purchasing decisions.

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IJARIIE Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 6 2019 Page 242-254
MLA Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers." International Journal Of Advance Research And Innovative Ideas In Education 5.6(2019) : 242-254.
APA Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, & Mecmack A. Nartea. (2019). Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers. International Journal Of Advance Research And Innovative Ideas In Education, 5(6), 242-254.
Chicago Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 6 (2019) : 242-254.
Oxford Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. 'Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, 2019, p. 242-254. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf (Accessed : 15 January 2026).
Harvard Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. (2019) 'Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers', International Journal Of Advance Research And Innovative Ideas In Education, 5(6), pp. 242-254IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf (Accessed : 15 January 2026)
IEEE Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea, "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, pp. 242-254, Nov-Dec 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf [Accessed : 15 January 2026].
Turabian Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 6 (15 January 2026).
Vancouver Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : 15 January 2026]; 5(6) : 242-254. Available from: https://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf
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