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Title: :  Determinants of Customer Satisfaction in Mobile Commerce
PaperId: :  11027
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 6 2019
DUI:    16.0415/IJARIIE-11027
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Thevaranjan DineshEastern University, Sri Lanka

Abstract

Commerce
-
The major aim of the research paper is to measure the impact of m-quality factors on the customer satisfaction in m-commerce of University undergraduates in Sri Lanka. Primary data was collected from University undergraduates in four Universities in Sri Lanka. Convenience sampling method was used to obtain 285 responses from University undergraduates. The collected data were used to test the model using multiple regression analysis. The result reveals that in this research vendor quality (i.e. responsiveness and brand image) were found to be important factors affecting customer satisfaction. Moreover, the customization but not the interactivity of website quality contributed to the formation of customer satisfaction. Together these factors explained approximately 36 per cent of the variance in customer satisfaction.

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IJARIIE Thevaranjan Dinesh. "Determinants of Customer Satisfaction in Mobile Commerce" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 6 2019 Page 485-494
MLA Thevaranjan Dinesh. "Determinants of Customer Satisfaction in Mobile Commerce." International Journal Of Advance Research And Innovative Ideas In Education 5.6(2019) : 485-494.
APA Thevaranjan Dinesh. (2019). Determinants of Customer Satisfaction in Mobile Commerce. International Journal Of Advance Research And Innovative Ideas In Education, 5(6), 485-494.
Chicago Thevaranjan Dinesh. "Determinants of Customer Satisfaction in Mobile Commerce." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 6 (2019) : 485-494.
Oxford Thevaranjan Dinesh. 'Determinants of Customer Satisfaction in Mobile Commerce', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, 2019, p. 485-494. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Determinants_of_Customer_Satisfaction_in_Mobile_Commerce_ijariie11027.pdf (Accessed : 28 January 2023).
Harvard Thevaranjan Dinesh. (2019) 'Determinants of Customer Satisfaction in Mobile Commerce', International Journal Of Advance Research And Innovative Ideas In Education, 5(6), pp. 485-494IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Determinants_of_Customer_Satisfaction_in_Mobile_Commerce_ijariie11027.pdf (Accessed : 28 January 2023)
IEEE Thevaranjan Dinesh, "Determinants of Customer Satisfaction in Mobile Commerce," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, pp. 485-494, Nov-Dec 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/Determinants_of_Customer_Satisfaction_in_Mobile_Commerce_ijariie11027.pdf [Accessed : 28 January 2023].
Turabian Thevaranjan Dinesh. "Determinants of Customer Satisfaction in Mobile Commerce." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 6 (28 January 2023).
Vancouver Thevaranjan Dinesh. Determinants of Customer Satisfaction in Mobile Commerce. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : 28 January 2023]; 5(6) : 485-494. Available from: https://ijariie.com/AdminUploadPdf/Determinants_of_Customer_Satisfaction_in_Mobile_Commerce_ijariie11027.pdf
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