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Title: :  Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment
PaperId: :  11032
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 6 2019
DUI:    16.0415/IJARIIE-11032
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Labampa, Maximus T.Polytechnic University of the Philippines Sta. Mesa
Faner, Rasheed C.Polytechnic University of the Philippines Sta. Mesa
Dy, Brian Lemual Ka Ming R.Polytechnic University of the Philippines Sta. Mesa

Abstract

Consumer Behaviour
Consumer Behaviour,Online Environment,Polytechnic University of the Philippines
The goal of this quantitative research is to analyze and describe the behaviour of the students inside the campus in the online environment. The researches gathered data through questionnaires with the use of stratified sampling technique. In a more precise manner, the analysis is based on the answer of 337 respondents given by College of Business Administration students of the Polytechnic University of the Philippines Sta. Mesa campus. The essence of this paper consists in identifying the behaviour in online environment of the respondents by using the five factors (i) the initiation of the purchase (ii) data collection (iii) data analysis (iv)purchasing (v) purchasing behaviour. The results at the end of the research showed that CBA students of Polytechnic University of the Philippines Sta. Mesa get attracted by pop-up ad, different types of product advertisements, at an average rate. The results also showed that the rate of the students buying products that they don’t need is also at an average rate. In regards that if the students consider the quality of the online marketing environment before purchasing the results showed that they do consider this factor at an above average rate. The student were also asked that if they always buy products after considering all the alternatives, and the results showed that they often buy after considering all the alternatives which is also an above average rate. The research findings states that the 2 null hypotheses has been rejected.

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IJARIIE Labampa, Maximus T., Faner, Rasheed C., and Dy, Brian Lemual Ka Ming R.. "Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 6 2019 Page 594-602
MLA Labampa, Maximus T., Faner, Rasheed C., and Dy, Brian Lemual Ka Ming R.. "Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment." International Journal Of Advance Research And Innovative Ideas In Education 5.6(2019) : 594-602.
APA Labampa, Maximus T., Faner, Rasheed C., & Dy, Brian Lemual Ka Ming R.. (2019). Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment. International Journal Of Advance Research And Innovative Ideas In Education, 5(6), 594-602.
Chicago Labampa, Maximus T., Faner, Rasheed C., and Dy, Brian Lemual Ka Ming R.. "Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 6 (2019) : 594-602.
Oxford Labampa, Maximus T., Faner, Rasheed C., and Dy, Brian Lemual Ka Ming R.. 'Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, 2019, p. 594-602. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Consumer_Behaviour_of_CBA_Students_of_Polytechnic_University_of_the_Philippines_in_the_Online_Environment_ijariie11032.pdf (Accessed : 14 February 2025).
Harvard Labampa, Maximus T., Faner, Rasheed C., and Dy, Brian Lemual Ka Ming R.. (2019) 'Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment', International Journal Of Advance Research And Innovative Ideas In Education, 5(6), pp. 594-602IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Consumer_Behaviour_of_CBA_Students_of_Polytechnic_University_of_the_Philippines_in_the_Online_Environment_ijariie11032.pdf (Accessed : 14 February 2025)
IEEE Labampa, Maximus T., Faner, Rasheed C., and Dy, Brian Lemual Ka Ming R., "Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, pp. 594-602, Nov-Dec 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/Consumer_Behaviour_of_CBA_Students_of_Polytechnic_University_of_the_Philippines_in_the_Online_Environment_ijariie11032.pdf [Accessed : 14 February 2025].
Turabian Labampa, Maximus T., Faner, Rasheed C., and Dy, Brian Lemual Ka Ming R.. "Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 6 (14 February 2025).
Vancouver Labampa, Maximus T., Faner, Rasheed C., and Dy, Brian Lemual Ka Ming R.. Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : 14 February 2025]; 5(6) : 594-602. Available from: https://ijariie.com/AdminUploadPdf/Consumer_Behaviour_of_CBA_Students_of_Polytechnic_University_of_the_Philippines_in_the_Online_Environment_ijariie11032.pdf
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