Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty
PaperId: :  11036
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 6 2019
DUI:    16.0415/IJARIIE-11036
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ellaine Jane A. SoltesPolytechnic University of the Philippines
Allison Laine M. CeleridadPolytechnic University of the Philippines
Analyn S. AbadPolytechnic University of the Philippines

Abstract

Marketing Management
Visual Merchandising Elements, Retail Store, Consumer Attention, Customer Loyalty, Store Layout Interior Design, Window Display, Color and Lighting
This research paper discusses the effects of visual merchandising elements of a retail store on consumer attention and customer loyalty. Visual merchandising has been one of the effective marketing strategies to show the ways that a retail store could do in order to entice its potential customers. This involves the design and presentation of a store’s layout, window display, color and lighting, store interior design, consumer attention, and customer loyalty. The study focuses on the elements which are the store layout, window display, color and lighting, and store interior design, and how these influence on gaining sales of a store as well as consumer attention and customer loyalty. Simple random probability sampling technique was used in conducting this research, and an adapted questionnaire was designed to gather responses from respondents. Students were made respondents from the College of Business Administration in the Polytechnic University of the Philippines – Manila are collected with their demographic profiles to have an authentic individual feedback. The hypotheses for exterior layout and interior layout in having positive impacts on attention and loyalty have been accepted. Also, a visually-pleasant retail store setting results has a significant effect to customer retention customer loyalty. In conclusion, marketing professionals should focus on developing visual merchandising strategies for attracting customers’ attention and increase customer loyalty which may also lead to gain more sales profit and an edge over competitors.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Ellaine Jane A. Soltes, Allison Laine M. Celeridad, and Analyn S. Abad. "The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 6 2019 Page 761-771
MLA Ellaine Jane A. Soltes, Allison Laine M. Celeridad, and Analyn S. Abad. "The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty." International Journal Of Advance Research And Innovative Ideas In Education 5.6(2019) : 761-771.
APA Ellaine Jane A. Soltes, Allison Laine M. Celeridad, & Analyn S. Abad. (2019). The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty. International Journal Of Advance Research And Innovative Ideas In Education, 5(6), 761-771.
Chicago Ellaine Jane A. Soltes, Allison Laine M. Celeridad, and Analyn S. Abad. "The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 6 (2019) : 761-771.
Oxford Ellaine Jane A. Soltes, Allison Laine M. Celeridad, and Analyn S. Abad. 'The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, 2019, p. 761-771. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Effects_of_Visual_Merchandising_Elements_of_Retail_Store_on_Consumer_Attention_and_Customer_Loyalty_ijariie11036.pdf (Accessed : ).
Harvard Ellaine Jane A. Soltes, Allison Laine M. Celeridad, and Analyn S. Abad. (2019) 'The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty', International Journal Of Advance Research And Innovative Ideas In Education, 5(6), pp. 761-771IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Effects_of_Visual_Merchandising_Elements_of_Retail_Store_on_Consumer_Attention_and_Customer_Loyalty_ijariie11036.pdf (Accessed : )
IEEE Ellaine Jane A. Soltes, Allison Laine M. Celeridad, and Analyn S. Abad, "The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, pp. 761-771, Nov-Dec 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Effects_of_Visual_Merchandising_Elements_of_Retail_Store_on_Consumer_Attention_and_Customer_Loyalty_ijariie11036.pdf [Accessed : ].
Turabian Ellaine Jane A. Soltes, Allison Laine M. Celeridad, and Analyn S. Abad. "The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 6 ().
Vancouver Ellaine Jane A. Soltes, Allison Laine M. Celeridad, and Analyn S. Abad. The Effects of Visual Merchandising Elements of Retail Store on Consumer Attention and Customer Loyalty. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : ]; 5(6) : 761-771. Available from: https://ijariie.com/AdminUploadPdf/The_Effects_of_Visual_Merchandising_Elements_of_Retail_Store_on_Consumer_Attention_and_Customer_Loyalty_ijariie11036.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"commerceKumari Muskan Download
Analysing Consumer Preferences and Brand Choices for EV Cars Through the VALS Framework: A Study in Coimbatore & Maduraicommerce JAYALAKSHMI S Download
“A STUDY ON EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM” (WITH SPECIAL REFERENCE TO TIRUPPUR METROPOLITAN)Commerce - MarketingDr. A Y Kettiramalingam Download
A STUDY ON OUTPATIENT PERCEPTION TOWARDS SERVICE QUALITY OF KMCH HOSPITAL IN KOVILPALAYAMMarketingDr. V.M. Tharaka Rani. Download
A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISINGMarketingDr.M.Prakash Download
THE SERVICE PROVIDED BY PRIVATE HOSPITAL USING SERVQUAL MODELmanagementMohammed Ashif S Download
Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from BhopalMarketing Dr. Pankaj Sharma Download
R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODELBusiness and Marketing Akekue-Alex Nennaaton (PhD) Download
AN ANALYTICAL STUDY ON SALES POSITION OF SELECTED IRON AND STEEL COMPANIES IN INDIAmarketing Dr. Urmila Bairathi Download
Analyzing the Effects of Influencer Marketing on Consumer Behavior: A District-Level StudyMarketing Management Ajay Singh Dhakad Download
The Impact of Marketing Mix on buying manners for Community Products at Traditional Markets: A StudyManagementDr. Rishi Nepalia Download
The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research StudyManagementDr. Rishi Nepalia Download
Challenging by Participation: A Winning Marketing ToolManagementDr. Rishi Nepalia Download
The Marketing Audit as a Method for Evaluating the Marketing PlanManagementDr. Rishi Nepalia Download
Instagram Filters and Self-Perception: A Study of Augmented Beauty StandardsManagementDr. Rajshree Shekhawat Download
12