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Title: :  “PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”
PaperId: :  11207
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 1 2020
DUI:    16.0415/IJARIIE-11207
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Arteeshyamal Shyam KhambekarDr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India
Siddhartha Satwa GodamDr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India
Mahesh Digamber JoshiDr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India

Abstract

Social Sciences
Media, Gender Bias, Women , Print, Electronic, and New media, Women Journalist, Advertisements, Discrimination, Maharashtra, India.
Gender plays an important role in Advertisements. It describes not only the socially constructed disparity between men and women, but also the stereotypes of masculinity and femininity. In the beginning, advertisements were once shown to sell a product, however, later, advertisements begin to objectify women and use women as a way to sell products. The roles of women have greatly domesticated, objectified, and in some instances, insulted or degraded in advertisements. Women are usually portrayed as young, slim and beautiful. Her appearance is often seen in proactive images associated with sex objects in order to sell products. Women are shown in roles such as cooks, maids, babysitters, housewives, mother, teachers, salesgirl etc. Her role is limited to earn profit for the manufactures. The current paper "Portrayal of Women in Advertisements: A Comparative Study of Print, Electronic and New Media" will explore the current situation of role played and portrayed by women in media in Maharashtra state of India.

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IJARIIE Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 1 2020 Page 18-24
MLA Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”." International Journal Of Advance Research And Innovative Ideas In Education 6.1(2020) : 18-24.
APA Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, & Mahesh Digamber Joshi. (2020). “PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”. International Journal Of Advance Research And Innovative Ideas In Education, 6(1), 18-24.
Chicago Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 1 (2020) : 18-24.
Oxford Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. '“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 1, 2020, p. 18-24. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/“PORTRAYAL_OF_WOMEN_IN_ADVERTISEMENTS__A_COMPARATIVE_STUDY_OF_PRINT__ELECTRONIC_AND_NEW_MEDIA”_ijariie11207.pdf (Accessed : 06 March 2020).
Harvard Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. (2020) '“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”', International Journal Of Advance Research And Innovative Ideas In Education, 6(1), pp. 18-24IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/“PORTRAYAL_OF_WOMEN_IN_ADVERTISEMENTS__A_COMPARATIVE_STUDY_OF_PRINT__ELECTRONIC_AND_NEW_MEDIA”_ijariie11207.pdf (Accessed : 06 March 2020)
IEEE Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi, "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 1, pp. 18-24, Jan-Feb 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/“PORTRAYAL_OF_WOMEN_IN_ADVERTISEMENTS__A_COMPARATIVE_STUDY_OF_PRINT__ELECTRONIC_AND_NEW_MEDIA”_ijariie11207.pdf [Accessed : 06 March 2020].
Turabian Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 1 (06 March 2020).
Vancouver Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. “PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : 06 March 2020]; 6(1) : 18-24. Available from: https://ijariie.com/AdminUploadPdf/“PORTRAYAL_OF_WOMEN_IN_ADVERTISEMENTS__A_COMPARATIVE_STUDY_OF_PRINT__ELECTRONIC_AND_NEW_MEDIA”_ijariie11207.pdf
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