Call for Papers:Vol.10 Issue.6

Submission
Last date		 30-Dec-2024
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-10,Issue-6. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  “PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”
PaperId: :  11207
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 1 2020
DUI:    16.0415/IJARIIE-11207
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Arteeshyamal Shyam KhambekarDr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India
Siddhartha Satwa GodamDr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India
Mahesh Digamber JoshiDr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India

Abstract

Social Sciences
Media, Gender Bias, Women , Print, Electronic, and New media, Women Journalist, Advertisements, Discrimination, Maharashtra, India.
Gender plays an important role in Advertisements. It describes not only the socially constructed disparity between men and women, but also the stereotypes of masculinity and femininity. In the beginning, advertisements were once shown to sell a product, however, later, advertisements begin to objectify women and use women as a way to sell products. The roles of women have greatly domesticated, objectified, and in some instances, insulted or degraded in advertisements. Women are usually portrayed as young, slim and beautiful. Her appearance is often seen in proactive images associated with sex objects in order to sell products. Women are shown in roles such as cooks, maids, babysitters, housewives, mother, teachers, salesgirl etc. Her role is limited to earn profit for the manufactures. The current paper "Portrayal of Women in Advertisements: A Comparative Study of Print, Electronic and New Media" will explore the current situation of role played and portrayed by women in media in Maharashtra state of India.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 1 2020 Page 18-24
MLA Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”." International Journal Of Advance Research And Innovative Ideas In Education 6.1(2020) : 18-24.
APA Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, & Mahesh Digamber Joshi. (2020). “PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”. International Journal Of Advance Research And Innovative Ideas In Education, 6(1), 18-24.
Chicago Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 1 (2020) : 18-24.
Oxford Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. '“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 1, 2020, p. 18-24. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/“PORTRAYAL_OF_WOMEN_IN_ADVERTISEMENTS__A_COMPARATIVE_STUDY_OF_PRINT__ELECTRONIC_AND_NEW_MEDIA”_ijariie11207.pdf (Accessed : 06 March 2020).
Harvard Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. (2020) '“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”', International Journal Of Advance Research And Innovative Ideas In Education, 6(1), pp. 18-24IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/“PORTRAYAL_OF_WOMEN_IN_ADVERTISEMENTS__A_COMPARATIVE_STUDY_OF_PRINT__ELECTRONIC_AND_NEW_MEDIA”_ijariie11207.pdf (Accessed : 06 March 2020)
IEEE Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi, "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 1, pp. 18-24, Jan-Feb 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/“PORTRAYAL_OF_WOMEN_IN_ADVERTISEMENTS__A_COMPARATIVE_STUDY_OF_PRINT__ELECTRONIC_AND_NEW_MEDIA”_ijariie11207.pdf [Accessed : 06 March 2020].
Turabian Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 1 (06 March 2020).
Vancouver Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. “PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : 06 March 2020]; 6(1) : 18-24. Available from: https://ijariie.com/AdminUploadPdf/“PORTRAYAL_OF_WOMEN_IN_ADVERTISEMENTS__A_COMPARATIVE_STUDY_OF_PRINT__ELECTRONIC_AND_NEW_MEDIA”_ijariie11207.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 3/6/2020 10:32:22 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
IMPACT OF SOCIAL MEDIA ON THE VISIBILITY OF MICROFINANCE INSTITUTIONS IN KENYAJOURNALISM AND MASS COMMUNICATIONGeorge Gichuki Rurigi Download
Visualizing Partition: A Feminist Approach to Film and Media Representation in JournalismARTSMoumita Sarkar Download
Impact of E -Payment Techniques (online transactions) in Indian Economy(JournalismDr. Tanuj Khatri Download
EFFECTS OF ICT ON NIGERIAN FILM AND BROADCAST MEDIAFilm and Broadcast TechnologyAdeseke, Adefolaju Eben Download
TRIGGERS OF INTERNET ADDICTION AND CONTROL MECHANISMS AMONG UNDERGRADUATE STUDENTS OF UNIVERSITY OF EDUCATION, WINNEBAJournalism and Media StudiesSamuel Danso Download
Bollywood Shows Lesbian Women as Stereotypes & Male Fantasies: A Case Study of Lesbian Characters in Hindi CinemaMass CommunicationRitesh Chaudhary Download
An analytical study Social Media: Strong Medium of ExpressionMass CommunicationShobha Chaudhary Download
Coverage of Science content in Selected Hindi and English NewspapersMass Communication, JournalismRashmi Negi Download
INFODEMIC WITH MISINFORMATION AND DISINFORMATION IN PANDEMIC COVID-19 SITUATION: A GLOBAL CASE STUDYJournalism and Mass CommunicationRatul Datta Download
“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”Social SciencesArteeshyamal Shyam Khambekar Download
ROLE OF MEDIA IN CREATING AWARENESS ABOUT ENVIRONMENTAL PROTECTION, CIMATE CHANGE AND BIO-DIVERSITYMedia, JournalismMr. Siddhartha Satwa Godam Download
Meme culture : A new visual tool for digital era in IndiaJournalismDr Sandesh Mahajan Download
Media Ethics: Importance and Self-RegulationMedia EthicsSATNAM SINGH Download
Portrayal of women and feminist discourses in movies that present demonic possession and exorcism.Cinema study, Film appreciationDr Sandesh Mahajan Download
THE ROLE OF ICT IN CONSTRUCTING AN INCLUSIVE SOCIETYmass communication and journalismM.SHIVARAJ Download
12