Call for Papers:Vol.10 Issue.6

Submission
Last date		 30-Dec-2024
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-10,Issue-6. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry
PaperId: :  11211
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 1 2020
DUI:    16.0415/IJARIIE-11211
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Saraniya DevendraTrincomalee Campus, Eastern University, Sri Lanka
R.H.Asari Tharuka PereraTrincomalee Campus ,Eastern University, Sri Lanka

Abstract

Marketing Management
Positive Word of Mouth (PWOM), Exploratory Factor Analysis (EFA) and Banking Industry
The contemporary study is introduced on factor analytic investigation of Generating Positive Word-of-Mouth towards Banking Industry. Because of tough competition in the service sector particularly in the banking industry, just those organizations are successful that they can use the most innovative techniques to fascinate their customers. One of the best way that banks can be differentiated from others and accomplish competitive advantage is using positive word of mouth. Therefore, this research is contributed to the key element that influencing on Generating Positive Word-of-Mouth (GPWOM) in selective banks. To achieve the goals of this research, the data were collected from convenience sample of 200 banking customers in Colombo Divisional Secretariat Division. The respondents provided the data by means of a close-ended questionnaire. Cronbach’s alpha scale as a measure of reliability. Its value is estimated to be 0.600.Sophisticated statistical model as ‘Exploratory Factor Analysis (EFA)’ has been used. The results show that Generating Positive Word of Mouth extracted from the analysis that together accounted 55.411 percent of the total variance. The results of factor score these groups were ranked, Encouragement, In depth explanation, Differentiation and contacts got the ranks of fourth, third, second and first respectively and constitute the key dimension of Word of Mouth.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Saraniya Devendra, and R.H.Asari Tharuka Perera. "A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 1 2020 Page 117-122
MLA Saraniya Devendra, and R.H.Asari Tharuka Perera. "A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry." International Journal Of Advance Research And Innovative Ideas In Education 6.1(2020) : 117-122.
APA Saraniya Devendra, & R.H.Asari Tharuka Perera. (2020). A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry. International Journal Of Advance Research And Innovative Ideas In Education, 6(1), 117-122.
Chicago Saraniya Devendra, and R.H.Asari Tharuka Perera. "A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 1 (2020) : 117-122.
Oxford Saraniya Devendra, and R.H.Asari Tharuka Perera. 'A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 1, 2020, p. 117-122. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_Factor_Analytic_Investigation__of_Generating_Positive_Word_of_Mouth_towards_Banking_Industry_ijariie11211.pdf (Accessed : ).
Harvard Saraniya Devendra, and R.H.Asari Tharuka Perera. (2020) 'A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry', International Journal Of Advance Research And Innovative Ideas In Education, 6(1), pp. 117-122IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_Factor_Analytic_Investigation__of_Generating_Positive_Word_of_Mouth_towards_Banking_Industry_ijariie11211.pdf (Accessed : )
IEEE Saraniya Devendra, and R.H.Asari Tharuka Perera, "A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 1, pp. 117-122, Jan-Feb 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_Factor_Analytic_Investigation__of_Generating_Positive_Word_of_Mouth_towards_Banking_Industry_ijariie11211.pdf [Accessed : ].
Turabian Saraniya Devendra, and R.H.Asari Tharuka Perera. "A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 1 ().
Vancouver Saraniya Devendra, and R.H.Asari Tharuka Perera. A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : ]; 6(1) : 117-122. Available from: https://ijariie.com/AdminUploadPdf/A_Factor_Analytic_Investigation__of_Generating_Positive_Word_of_Mouth_towards_Banking_Industry_ijariie11211.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Instagram Filters and Self-Perception: A Study of Augmented Beauty StandardsManagementDr. Rajshree Shekhawat Download
A Literature Review on Social Media as a Marketing ToolMarketingRajni Rani Download
BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASEBusiness MarketingDevika M V Download
Tracing the Historical Growth Trajectory of CNG Cars in India since 2011ManagementMs. Seema Bumra Download
A study on customer preferences towards in nizam betelMarketing Lingaselvan A Download
GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIOMARKETINGANKUSH AGARWAL Download
A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore CityMarketingDr. G. Ilakkia Download
EMPLOYEE WELLNESS IN BANKING SECTOR: An InsightManagementDr. Ranjith Somasundaran Chakkambath Download
A Customer Review on Hero Motocorp Dealership Hubli DharwadMarketing Jayashree Bankadamani Download
A Study on End-to-End Sales Process of SaaS Tool in IT IndustryManagement Priyanka R Download
External Supply Chain Integration and Firm Competitiveness of Listed Oil and Gas Firms in NigeriaBusiness and ManagementNnadi Kenneth Download
Lean Practices and Sales Performance of Listed Oil and Gas Firms in NigeriaBusiness and ManagementNnadi Kenneth Download
From Doubt to SalesMarketingAmit Kumar Download
Assessment of Consumer Behavior and Preferences in the Real Estate Market of Rajasthan: A Comprehensive Review of Marketing Strategies and Their ImplicationsCommerceDeepak singh Jalal Download
STUDY OF PREFERENCE OF ANDROID AND IOSCommerce and ManagementMANJUNATHA MELADI U.V. Download
12