Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework
PaperId: :  11240
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 1 2020
DUI:    16.0415/IJARIIE-11240
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. KRITHIKA G KNational Institute of Fashion Technology, Bengaluru
Dr. SANJEEV KUMAR K MGulbarga University, Kalaburgi

Abstract

Management
social media networks, social media marketing, brand communication, technology acceptance model, purchase intention, brand following, lifestyle brands.
Social networking platforms have become a significant feature in the everyday lives of millennial customers. These platforms disrupt the routine of the young generation and consume their time and mind space. Marketers thus are interested in using these social networks as a part of their integrated marketing communication strategy to reach out to their existing and potential customers. So social media marketing is fast becoming an important facet of the integrated marketing communications of business houses to market product and service and engage customers to build brand trust and loyalty. Most organisations big or small are vying to be seen and heard on social networking platforms. In this study the researcher has tried to understand how the customers perceive social media marketing activities by brands and its influence on brand following and their intention to buy and thereby comprehend their acceptance of marketing of products and services by lifestyle brands on the social networking platforms with the help of the TAM framework.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr. KRITHIKA G K, and Dr. SANJEEV KUMAR K M. "Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 1 2020 Page 342-350
MLA Dr. KRITHIKA G K, and Dr. SANJEEV KUMAR K M. "Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework." International Journal Of Advance Research And Innovative Ideas In Education 6.1(2020) : 342-350.
APA Dr. KRITHIKA G K, & Dr. SANJEEV KUMAR K M. (2020). Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework. International Journal Of Advance Research And Innovative Ideas In Education, 6(1), 342-350.
Chicago Dr. KRITHIKA G K, and Dr. SANJEEV KUMAR K M. "Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 1 (2020) : 342-350.
Oxford Dr. KRITHIKA G K, and Dr. SANJEEV KUMAR K M. 'Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 1, 2020, p. 342-350. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Customer_Acceptance_of_Social_Media_Marketing_by_Lifestyle_Brands_in_India__A_TAM_Framework_ijariie11240.pdf (Accessed : 20 June 2020).
Harvard Dr. KRITHIKA G K, and Dr. SANJEEV KUMAR K M. (2020) 'Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework', International Journal Of Advance Research And Innovative Ideas In Education, 6(1), pp. 342-350IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Customer_Acceptance_of_Social_Media_Marketing_by_Lifestyle_Brands_in_India__A_TAM_Framework_ijariie11240.pdf (Accessed : 20 June 2020)
IEEE Dr. KRITHIKA G K, and Dr. SANJEEV KUMAR K M, "Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 1, pp. 342-350, Jan-Feb 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/Customer_Acceptance_of_Social_Media_Marketing_by_Lifestyle_Brands_in_India__A_TAM_Framework_ijariie11240.pdf [Accessed : 20 June 2020].
Turabian Dr. KRITHIKA G K, and Dr. SANJEEV KUMAR K M. "Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 1 (20 June 2020).
Vancouver Dr. KRITHIKA G K, and Dr. SANJEEV KUMAR K M. Customer Acceptance of Social Media Marketing by Lifestyle Brands in India: A TAM Framework. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : 20 June 2020]; 6(1) : 342-350. Available from: https://ijariie.com/AdminUploadPdf/Customer_Acceptance_of_Social_Media_Marketing_by_Lifestyle_Brands_in_India__A_TAM_Framework_ijariie11240.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 6/20/2020 3:03:31 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Evaluating the consumer preferences towards cloud kitchen serviceCommerceAgalya Download
EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATIONcommerce NAYANA PRASANTH Download
Business Professionals' Insights Into Innovative Customer EngagementDigital MarketingJames Q. Grefalde Download
Impact of artificial intelligence in digital marketingMarketing Gokul krishnan S Download
AI Based Book Recommendation SystemArtificial Intelligence, Human- Computer Interaction, Recommender SystemAndy Thaosen Download
Facebook Ads Strategy: Understanding Psychology, Creativity, and OptimizationDigital Marketing (Meta ads/Facebook Ads )Lewis Gheevar Download
Smart Vision: Augmented Reality Glasses for Assisting the Visually Impaired in Real-Time Navigation and Object Detection.Human-Computer Interaction (HCI) , Computer Vision & Object DetectionRahul Ramesh Download
EVALUATING BUSINESS MODELS FOR CONSTRUCTION EQUIPMENT LEASING IN EMERGING MARKETS: A CASE STUDY OF THE INDIAN INFRASTRUCTURE SECTORCivil related business Yuhan Basil George Download
The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisionsmarketing A.K Nirav Download
SUSTAINABLE PRACTICES AMONG EMPLOYEES OF E-WASTE MANAGEMENT COMPANIES OF COIMBATORE CITYSocial ScienceDr.M.Manjula Download
Impact of customer service expectations based on genderMarketing and Customer Relationship ManagementRoshan Lal Joseph Download
TRADITIONAL BUSINESSMARKETING AND MANAGEMENTJOSE THOMAS KALARICKAL Download
A STUDY ON THE IMPACT OF VIRTUAL TEAM ON PRODUCTIVITYBusiness Kritika Joshi Download
Study on Emotional Branding and Its Effect on Consumer LoyaltyMarketing ManagementShilpa Pathak Thakur Download
Study of Customer Relationship Management (CRM) and Its Impact on Business GrowthMarketing ManagementShilpa Pathak Thakur Download
12