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Title: :  A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING
PaperId: :  2849
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 4 2016
DUI:    16.0415/IJARIIE-2849
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Rajdeep SinghBaba Farid College,Deon , Bathinda
Rozy RaniGuru Kashi University, Talwandi Sabo

Abstract

BUSINESS MANAGEMENT
Social media, Technological advancements, consumer behavior
Due to ample innovations and technological advancements, Social media has gaining popularity in each and every part of the world. People are nowadays connected to each other with the help of social websites such as facebook, twitter any many more apps available on the internet. So each and every organization is concentrating upon social media and using it as a marketing tool due to its wide reach and economic characteristic. Therefore, Prime objective of this research paper is to measure consumer behavior towards social media marketing and relationship between social media and consumer behavior with the help of 150 respondents as sample size. Statistical tool correlation and frequency distribution is used to analyze the results and correlation value depicts that there is positive relationship between Social media marketing and consumer behavior.

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IJARIIE Rajdeep Singh, and Rozy Rani. "A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 4 2016 Page 262-267
MLA Rajdeep Singh, and Rozy Rani. "A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING." International Journal Of Advance Research And Innovative Ideas In Education 2.4(2016) : 262-267.
APA Rajdeep Singh, & Rozy Rani. (2016). A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING. International Journal Of Advance Research And Innovative Ideas In Education, 2(4), 262-267.
Chicago Rajdeep Singh, and Rozy Rani. "A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 4 (2016) : 262-267.
Oxford Rajdeep Singh, and Rozy Rani. 'A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 4, 2016, p. 262-267. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_OF_CUSTOMER’S_BEHAVIOR_TOWARDS_SOCIAL_MEDIA_MARKETING_ijariie2849.pdf (Accessed : 08 May 2019).
Harvard Rajdeep Singh, and Rozy Rani. (2016) 'A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING', International Journal Of Advance Research And Innovative Ideas In Education, 2(4), pp. 262-267IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_OF_CUSTOMER’S_BEHAVIOR_TOWARDS_SOCIAL_MEDIA_MARKETING_ijariie2849.pdf (Accessed : 08 May 2019)
IEEE Rajdeep Singh, and Rozy Rani, "A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 4, pp. 262-267, Jul-Aug 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_OF_CUSTOMER’S_BEHAVIOR_TOWARDS_SOCIAL_MEDIA_MARKETING_ijariie2849.pdf [Accessed : 08 May 2019].
Turabian Rajdeep Singh, and Rozy Rani. "A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 4 (08 May 2019).
Vancouver Rajdeep Singh, and Rozy Rani. A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 08 May 2019]; 2(4) : 262-267. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_OF_CUSTOMER’S_BEHAVIOR_TOWARDS_SOCIAL_MEDIA_MARKETING_ijariie2849.pdf
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