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Title: :  IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT
PaperId: :  2907
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 4 2016
DUI:    16.0415/IJARIIE-2907
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
A.THANGARAJAASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT STUDIES, M.S.UNIVERSITY
R.SUBHALAKSHMIPHD SCHOLAR, DEPARTMENT OF MANAGEMENT STUDIES, M.S.UNIVERSITY

Abstract

Marketing
Online shopping, Cosmetics, Attitude, Tirunelveli, Self efficacy
Online shopping has been evolving rapidly in recent years and the study on customer attitude in this is inevitable. This study aims at examining the impact of self efficacy of the customers in determining their online shopping attitude of cosmetic products. The study is taken place in Tirunelveli district. The study involves convenience sampling method in which 316 online cosmetic buyers were made to participate. The data collected using questionnaires are analyzed using appropriate statistical tools. The findings indicate that two types of self efficacy: General Internet Self Efficacy and Web Specific Self Efficacy have impact on the customers’ online shopping attitude of cosmetic products.

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IJARIIE A.THANGARAJA, and R.SUBHALAKSHMI. "IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 4 2016 Page 463-466
MLA A.THANGARAJA, and R.SUBHALAKSHMI. "IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 2.4(2016) : 463-466.
APA A.THANGARAJA, & R.SUBHALAKSHMI. (2016). IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education, 2(4), 463-466.
Chicago A.THANGARAJA, and R.SUBHALAKSHMI. "IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 4 (2016) : 463-466.
Oxford A.THANGARAJA, and R.SUBHALAKSHMI. 'IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 4, 2016, p. 463-466. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/IMPACT_OF_SELF_EFFICACY_ON__CUSTOMERS’_ONLINE_SHOPPING_ATTITUDE__OF_COSMETIC_PRODUCTS_IN_TIRUNELVELI__DISTRICT_ijariie2907.pdf (Accessed : 03 September 2019).
Harvard A.THANGARAJA, and R.SUBHALAKSHMI. (2016) 'IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, 2(4), pp. 463-466IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/IMPACT_OF_SELF_EFFICACY_ON__CUSTOMERS’_ONLINE_SHOPPING_ATTITUDE__OF_COSMETIC_PRODUCTS_IN_TIRUNELVELI__DISTRICT_ijariie2907.pdf (Accessed : 03 September 2019)
IEEE A.THANGARAJA, and R.SUBHALAKSHMI, "IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 4, pp. 463-466, Jul-Aug 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/IMPACT_OF_SELF_EFFICACY_ON__CUSTOMERS’_ONLINE_SHOPPING_ATTITUDE__OF_COSMETIC_PRODUCTS_IN_TIRUNELVELI__DISTRICT_ijariie2907.pdf [Accessed : 03 September 2019].
Turabian A.THANGARAJA, and R.SUBHALAKSHMI. "IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 4 (03 September 2019).
Vancouver A.THANGARAJA, and R.SUBHALAKSHMI. IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 03 September 2019]; 2(4) : 463-466. Available from: https://ijariie.com/AdminUploadPdf/IMPACT_OF_SELF_EFFICACY_ON__CUSTOMERS’_ONLINE_SHOPPING_ATTITUDE__OF_COSMETIC_PRODUCTS_IN_TIRUNELVELI__DISTRICT_ijariie2907.pdf
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