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Title: :  THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT
PaperId: :  11656
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 2 2020
DUI:    16.0415/IJARIIE-11656
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ms.K.SuganyaFaculty of Commerce and Management, Eastern University Sri Lanka.

Abstract

Management
Demographic Factors, Social Class Factors and Purchasing Behavior
The study is mainly focusing the impact of demographics and social class factors on purchasing behavior of fashion luxury good market in Batticaloa District. Factors such as purchase amount, brand choice, purchase timing, dealer choice are main factors which will influence the buying decision of the consumers. In the study the demographics and social class has been taken in to consideration to measure the consumer purchasing behavior. The factors affecting the consumer buying decision has been analyses in order to understand the purchasing behavior This study only limited to Urban and Rural area in Batticaloa District. The sample population of 100 has been analyzed through a questionnaire had been distribute in order to collect data. Regression technique (Durbin – Watson, R, Adjusted R Square) is being used to evaluate the consumer buying behavior. By using this method Hypothesis were tested. Finally objectives were discussed according to the result witch collected through hypothesis testing.

Citations

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IJARIIE Ms.K.Suganya. "THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 2 2020 Page 1297-1306
MLA Ms.K.Suganya. "THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 6.2(2020) : 1297-1306.
APA Ms.K.Suganya. (2020). THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education, 6(2), 1297-1306.
Chicago Ms.K.Suganya. "THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 2 (2020) : 1297-1306.
Oxford Ms.K.Suganya. 'THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 2, 2020, p. 1297-1306. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_DEMOGRAPHICS_AND_SOCIAL_CLASS_FACTORS_ON_PURCHASING_BEHAVIOR_OF_FASHION_LUXURY_GOODS_MARKET_IN_BATTICALOA_DISTRICT_ijariie11656.pdf (Accessed : ).
Harvard Ms.K.Suganya. (2020) 'THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, 6(2), pp. 1297-1306IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_DEMOGRAPHICS_AND_SOCIAL_CLASS_FACTORS_ON_PURCHASING_BEHAVIOR_OF_FASHION_LUXURY_GOODS_MARKET_IN_BATTICALOA_DISTRICT_ijariie11656.pdf (Accessed : )
IEEE Ms.K.Suganya, "THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 2, pp. 1297-1306, Mar-App 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_DEMOGRAPHICS_AND_SOCIAL_CLASS_FACTORS_ON_PURCHASING_BEHAVIOR_OF_FASHION_LUXURY_GOODS_MARKET_IN_BATTICALOA_DISTRICT_ijariie11656.pdf [Accessed : ].
Turabian Ms.K.Suganya. "THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 2 ().
Vancouver Ms.K.Suganya. THE IMPACT OF DEMOGRAPHICS AND SOCIAL CLASS FACTORS ON PURCHASING BEHAVIOR OF FASHION LUXURY GOODS MARKET IN BATTICALOA DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : ]; 6(2) : 1297-1306. Available from: https://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_DEMOGRAPHICS_AND_SOCIAL_CLASS_FACTORS_ON_PURCHASING_BEHAVIOR_OF_FASHION_LUXURY_GOODS_MARKET_IN_BATTICALOA_DISTRICT_ijariie11656.pdf
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