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Title: :  Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania
PaperId: :  11928
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 3 2020
DUI:    16.0415/IJARIIE-11928
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Anthony NyangarikaInstitute of Adult Education
Zacharia Joseph NgasaInstitute of Adult Education

Abstract

Social Science
ICT; Small Business Enterprises; Entrepreneur; Productivity; Profitability; Market Accessibility; Tanzania
This study investigates the role of Information and Communication Technology (ICT) in market accessibility of small and business enterprises in Dar es Salaam region which plays a big role in the market accessibility for small business enterprises such as information accessibility on new market opportunities example new buyers, new demands and new prices offering a wide marketing coverage in a simple commercial advert in social media is visible to all internet users, and by providing an improved and up to date marketing strategies. This study employed both primary and secondary data. The study applied a survey approach using questionnaires and observation. Data collected from the survey, a questionnaire was analyzed using the Statistical Package for Social Science (SPSS) in which the Chi-square technique for analyzing data was used to ascertain the impact of ICT usage on small business performances. The study findings show that ICT is used in SBEs in their daily activities and is helpful in market accessibility and profitability which include an increase of their business functionality increased profit margin and enable them to advertise their product and services worldwide. A properly designed ICT system easily increases the marketing coverage by opening the business to many customers and suppliers. In this study, 62.5% of the respondents agreed that ICT widens marketing coverage. However, the interview discovered that only 5% uses ICT in their marketing campaign. Thus, despite agreeing only 5% of the respondents had in some respects used ICT in the marketing campaign. The study recommends that there should be a reduction in VAT on items such as computers, scanners, fax machines, and printers to encourage entrepreneurs to implement ICT.

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IJARIIE Anthony Nyangarika, and Zacharia Joseph Ngasa. "Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 3 2020 Page 202-210
MLA Anthony Nyangarika, and Zacharia Joseph Ngasa. "Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania." International Journal Of Advance Research And Innovative Ideas In Education 6.3(2020) : 202-210.
APA Anthony Nyangarika, & Zacharia Joseph Ngasa. (2020). Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania. International Journal Of Advance Research And Innovative Ideas In Education, 6(3), 202-210.
Chicago Anthony Nyangarika, and Zacharia Joseph Ngasa. "Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 3 (2020) : 202-210.
Oxford Anthony Nyangarika, and Zacharia Joseph Ngasa. 'Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 3, 2020, p. 202-210. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Role_of_ICT_Usage_in_Market_Accessibility_of_Small_Business_Enterprises_in_Tanzania_ijariie11928.pdf (Accessed : ).
Harvard Anthony Nyangarika, and Zacharia Joseph Ngasa. (2020) 'Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania', International Journal Of Advance Research And Innovative Ideas In Education, 6(3), pp. 202-210IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Role_of_ICT_Usage_in_Market_Accessibility_of_Small_Business_Enterprises_in_Tanzania_ijariie11928.pdf (Accessed : )
IEEE Anthony Nyangarika, and Zacharia Joseph Ngasa, "Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 3, pp. 202-210, May-Jun 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/Role_of_ICT_Usage_in_Market_Accessibility_of_Small_Business_Enterprises_in_Tanzania_ijariie11928.pdf [Accessed : ].
Turabian Anthony Nyangarika, and Zacharia Joseph Ngasa. "Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 3 ().
Vancouver Anthony Nyangarika, and Zacharia Joseph Ngasa. Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : ]; 6(3) : 202-210. Available from: https://ijariie.com/AdminUploadPdf/Role_of_ICT_Usage_in_Market_Accessibility_of_Small_Business_Enterprises_in_Tanzania_ijariie11928.pdf
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