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Call for Papers:Vol.11 Issue.3

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Authors

Title: :  Role of Interior design, localization and standardization on fast food eateries
PaperId: :  12038
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 3 2020
DUI:    16.0415/IJARIIE-12038
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Rahul MehtaAmity University Haryana, Gurgaon-122413
Suniti SoodAmity University Haryana, Gurgaon-122413

Abstract

Design
Interior design, localization, standardization, strategy
This study addresses interior design, localization and standardization factors in the fast food industry by taking a real time case study of the McDonalds. The color scheme of McDonalds also help in attracting its customers. The QSCV (Quality, Service, Cleanliness and Value) policy of McDonalds is the key factor for its popularity among customers. McDonalds follow a localization strategy in combination with global strategy with which it is able to think globally and act according to its locality. The localization strategy used by McDonalds has proven to make it more successful among the fast food chains.

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IJARIIE Rahul Mehta, and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 3 2020 Page 694-702
MLA Rahul Mehta, and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries." International Journal Of Advance Research And Innovative Ideas In Education 6.3(2020) : 694-702.
APA Rahul Mehta, & Suniti Sood. (2020). Role of Interior design, localization and standardization on fast food eateries. International Journal Of Advance Research And Innovative Ideas In Education, 6(3), 694-702.
Chicago Rahul Mehta, and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 3 (2020) : 694-702.
Oxford Rahul Mehta, and Suniti Sood. 'Role of Interior design, localization and standardization on fast food eateries', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 3, 2020, p. 694-702. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Role_of_Interior_design__localization_and_standardization_on_fast_food_eateries_ijariie12038.pdf (Accessed : 10 August 2024).
Harvard Rahul Mehta, and Suniti Sood. (2020) 'Role of Interior design, localization and standardization on fast food eateries', International Journal Of Advance Research And Innovative Ideas In Education, 6(3), pp. 694-702IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Role_of_Interior_design__localization_and_standardization_on_fast_food_eateries_ijariie12038.pdf (Accessed : 10 August 2024)
IEEE Rahul Mehta, and Suniti Sood, "Role of Interior design, localization and standardization on fast food eateries," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 3, pp. 694-702, May-Jun 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/Role_of_Interior_design__localization_and_standardization_on_fast_food_eateries_ijariie12038.pdf [Accessed : 10 August 2024].
Turabian Rahul Mehta, and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 3 (10 August 2024).
Vancouver Rahul Mehta, and Suniti Sood. Role of Interior design, localization and standardization on fast food eateries. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : 10 August 2024]; 6(3) : 694-702. Available from: https://ijariie.com/AdminUploadPdf/Role_of_Interior_design__localization_and_standardization_on_fast_food_eateries_ijariie12038.pdf
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